5 Deadly Mistakes of Twitter

Eric Brantner

SEO Content Writer

As the importance of social networking continues to increase by the day, it’s necessary to understand how to get the most out of your social media efforts. Since Twitter is the hottest network currently, I thought it would be a good idea to point out a few mistakes some Tweeters make on a regular basis.
Here are the 5 deadly mistakes of Twitter.

1. Lack of Updates- The most vital mistake a Tweeter can make is to ignore their account. If you don’t post on a fairly regular basis, your followers will forget who you are. They may even delete you when they clean up their followers list. Make useful posts on a regular basis, and you’ll begin to establish yourself as an authority.

2. Self-Centered Tweets- While Twitter is a great tool for promoting your business, you don’t want to be an ego maniac. Every single post should not be you promoting your company. Post links to other great articles in your industry, and give your readers relevant, useful information. Remember, it’s not all about you!

3. Unprofessional Posts- If your Twitter account is for your business, you should keep the posts somewhat professional. That’s not to say that every post has to be serious in nature, but you shouldn’t be posting about a wild, drunken party from the night before. Stay professional if you want others to respect your brand.

4. Ignoring Others- One of the best things about Twitter is the ability to interact with others instantly. If you’ve been on the network for any time at all, you’ve seen your fair share of “@ user” posts. Interacting with others is a great way to build your visibility and authority.

5. Irrelevant Avatar– Many business owners fail to realize the importance of having an avatar that builds their brand. Ideally, you want your avatar to be the same across all the social networking sites. This way, people will recognize your business the moment they see the avatar. It creates a unique, consistent look that users will easily identify with.