Search Engine Marketing | SEM

Process Of Making Web Page Design Look Good

  September 21, 2007
  Category :     SE Internet Marketing | SE Online Marketing
  Directory One
Author: Pablo Gomez Web Design Expert Directory One, Inc. I meet with the client so that I can have all the details before starting work on their website. In some cases, clients want to keep the look they have on their sites. However, they will convert their sites to Cascading Style Sheets (CSS), since this is a more friendly search engine marketing...

What is the Google Sandbox?

  September 11, 2007
  Category :     SE Internet Marketing | SE Online Marketing
  Directory One
Author: Anne-Christine Johnson Directory One, Inc. Google Pay Per Click Advertising Expert The Google Sandbox is a mysterious term. What is it? A theory? A well kept secret by Google? Experts offer numerous theories about the Sandbox. Some believe it is an erratic and obscure Mathematical Algorithm. Others think it is a foyer where new websites stay before being capable...

Net Neutrality and Search Engine Optimization

  September 7, 2007
  Category :     SE Internet Marketing | SE Online Marketing
  Directory One
Author: Lara Crandell Directory One, Inc. PPC Management SEO being our livelihood here at Directory One,Inc. should bring about a lot of concerns when it comes to the possible loss of Net Neutrality. Not only should we worry, but so must all of the other small businesses out there. My father, brother, neighbor and my favorite local music store down the road all need...

Setting Up Pay Per Click in Google Part II

  September 6, 2007
  Category :     SE Internet Marketing | SE Online Marketing
  Directory One
Author: Anne-Christine Johnson Directory One, Inc. Google Pay Per Click Expert Once you have ad groups and written ads, you can start putting them into Google Adwords. This is a repetitive copy-and-paste process but well worth it, if you know how to apply Broad, Phrase and Exact matching to your keywords. Using these matching options not only bring impressions but...

Strategic Use of Keywords Is Pivotal When It Comes To Search Engine Marketing

  September 6, 2007
  Category :     SE Internet Marketing | SE Online Marketing
  Directory One
Author: Erica Evans Directory One, Inc. SEO Content Writer Anyone who knows a little bit about search engine marketing will tell you that content is a necessity. What few people realize however, is the importance of high ranking keywords in titles, page headings and throughout the body of the content itself. Without the strategic use of keywords in such areas, websites...