Search Engine Marketing | SEM

Setting Up Pay Per Click in Google Part I

  September 6, 2007
  Category :     SE Internet Marketing | SE Online Marketing
  Directory One
Author: Anne-Christine Johnson Directory One, Inc. Google Pay-Per-Click Advertising Expert Setting up Pay-Per-Click (PPC) in Google requires careful attention to detail and extensive keyword research. Not only must you do the keyword research but also you need to make sure the keywords relate specifically to what you are advertising. Too many times I have seen two totally unrelated businesses show up on the...

5 Search Engine Optimization (SEO) Techniques To Help Your Website Create Sales On Google!

  September 5, 2007
  Category :     SE Internet Marketing | SE Online Marketing
  Directory One
Author: Philip O'Hara Directory One, Inc. Search Engine Marketing Helper (1.) Domain name using your main keyword. Be sure to have what you sell and where you sell it in the name if at all possible. HoustonAttorney.com is a good name for ranking under Houston Attorney. (2.) Meta tags - The title tag should be the exact phrase you want to rank...

“Part 2” Knowledge and Execution Needed In Search Engine Marketing

  August 12, 2007
  Category :     SE Internet Marketing | SE Online Marketing
  Philip O'Hara
Author: Philip O'Hara President & CEO Directory One, Inc. A. Full Internet Protocol (IP) Addresses and Hosting B. Keyword Rich Domain Names, What-I Sell-And-Where-I-Sell-It.com (http://seolouisville.com/) C. URL Extensions (http://www.directoryone.com/search_engine_optimization.htm) D. Directory Structure The 4 areas above were covered in "Part 1" of Knowledge and Execution Needed In Search Engine Marketing. This week you'll understand the importance of knowing how one page will rank the best under...

“Part 1” Knowledge and Execution Needed In Search Engine Marketing

  July 6, 2007
  Category :     SE Internet Marketing | SE Online Marketing
  Philip O'Hara
Author: Philip O'Hara Quality SEO Consultant Many people know how to make a website rank on the Internet, yet they only have a few selected pages in the index. Search Engine Optimization (SEO), is not rocket science but a series of executable events that make things happen. These events take place right at the very beginning of a website design...

Creating Sales with Search Engine Optimization Starts with Good Questions!

  May 22, 2007
  Category :     SE Internet Marketing | SE Online Marketing
  Directory One
Author: Philip O'Hara Directory One, Inc. When a person calls a Website Marketing Company like mine, I ask many questions. How are you developing your customers now? How did you find these customers? Where are your current customers located? How much do your current customers pay you? Are people currently buying your products or services on the internet? Do people need to...