Social Media Marketing | Social Networking

Social Media Creates Opportunities & Efficiencies for Small Business

  October 9, 2009
  Category :     SE Internet Marketing | SE Online Marketing,   Search Engine Optimization | SEO,   Social Media Marketing | Social Networking,   Social Networking,   Twitter Social Networking,   Video Marketing
  Philip O'Hara
In previous blogs, we’ve talked about ways to use Social Media to interact directly with potential clients. I've shared how Facebook Advertising can get your message in front of potential customers for very little cost ; and how a Facebook Business page can grow your business – but today I’d like to talk about some ‘alternative’ uses for social media....

Social Media: Follow the Money

  October 2, 2009
  Category :     SE Internet Marketing | SE Online Marketing,   Social Media Marketing | Social Networking,   Social Networking,   Twitter Social Networking
  Philip O'Hara
When it comes to demographics, not all social networks are created equal. This is important to consider when you’re allocating your social media marketing resources – you want to focus on quality vs. quantity here. Let’s breakdown the facts and figures to give you a better idea of where you need to be. Facebook vs. MySpace As Facebook has grown...

Social Media Marketing: It Starts at Home

  September 16, 2009
  Category :     SE Internet Marketing | SE Online Marketing,   Search Engine Optimization | SEO,   Social Media Marketing | Social Networking,   Social Networking,   Twitter Social Networking,   Website Marketing
  Philip O'Hara
By "Home" I am referring to your business’s "homepage." While external social media sites are a crucial part of any social media marketing campaign, savvy business owners know that you can’t neglect the homefront / homepage. Here are three tips for identifying opportunities for interaction that may already exist on your website. Tip #1 Create a site that invites conversation...

Social Media Marketing: Getting Your Message Across “Socially”

  September 9, 2009
  Category :     SE Internet Marketing | SE Online Marketing,   Search Engine Optimization | SEO,   Social Media Marketing | Social Networking,   Social Networking,   Twitter Social Networking,   Website Marketing
  Philip O'Hara
Putting the "Social" back in Social Media Social media has altered the relationship that has existed between companies and consumers since the advent of modern advertising.  Gone are the days of speaking “at” potential customers. Dialogue has replaced monologue and narrowcasting is replacing broadcasting online. This shift creates great opportunities for businesses – but like any change, it has been...

Social Media Marketing: Advertising on Facebook

  August 26, 2009
  Category :     SE Internet Marketing | SE Online Marketing,   Social Media Marketing | Social Networking,   Social Networking
  Philip O'Hara
Social Media Marketing Advertising: Facebook Facebook has struggled mightily to find ways to monetize its huge network of users (and the huge amount of information that it collects about those users.) Facebook advertising is perhaps the platform’s most successful method of monetization to-date – and it promises a lot; but does it deliver?  Is Facebook advertising a valid vessel for...