Search Engine Optimization | SEO
Google Bot Chrome: How to Use it in Your Favor
The way Google crawls your page has serious implications for how your website ranks, meaning our search engine optimization techniques must adjust accordingly. The newest GoogleBot Chrome is not simply a text-based crawler like the ones of the past, but attempts to emulate users interacting with the site. While GoogleBot has been executing Javascript and hitting URLs that the Javascript...
Directory One Internship competes with Houston Restaurant Week
You may be wondering how an internet marketing company can compete with the widely known Houston Restaurant Week. What could these search engine optimization experts have in common with hundreds of Houston restaurants? Food! It didn't happen intentionally, but when I walked in for my first day of internship training, I was blown away by the variety of snacks and...
SEO Website Marketing & Keyword Density
SEO website marketing must tend to the appropriate keyword density for your website. Keyword density refers to the percentage of times a keyword or keyword phrase appears in your content when compared to the total number of words in your content. Keyword density isn’t about what keywords or keyword phrases you use, but when you use them and how often....
Houston SEO How to Generate HTML & XML Sitemaps
Houston Search Engine Optimization recommends that every site have an XML and an HTML sitemap uploaded to the server. If you are unfamiliar with these terms or don’t have both files on your site, read on to find out how to make them, what purpose they serve, and what to do with them once you have them. The purpose of...
How to Track Goals in Analytics For Lead Generation Marketing
Houston SEO services know that once your website is up and running, one of the most important things to know is how it is functioning over time to achieve its intended purpose. There are many ways to determine the effectiveness of your site. Google Analytics is a very powerful tool for reporting site metrics, and that’s one of the web...