Social Media Marketing: Advertising on Facebook
August 26, 2009
Category : SE Internet Marketing | SE Online Marketing, Social Media Marketing | Social Networking, Social Networking
Philip O'Hara
Social Media Marketing Advertising: Facebook Facebook has struggled mightily to find ways to monetize its huge network of users (and the huge amount of information that it collects about those users.) Facebook advertising is perhaps the platform’s most successful method of monetization to-date – and it promises a lot; but does it deliver? Is Facebook advertising a valid vessel for...
Social Media Marketing: Avoiding Culture Shock
August 19, 2009
Category : SE Internet Marketing | SE Online Marketing, Social Media Marketing | Social Networking, Social Networking, Twitter Social Networking
Philip O'Hara
There’s a statistic that’s floating around Powerpoint presentations these days that points out that if the population of Facebook were an actual country, it would be the fourth-largest in the world . A stunning statistic – and one that can help me illustrate a point. You’d do well to treat entering the world of Facebook or Twitter much like you...
What is Social Media Marketing? An Overview
August 13, 2009
Category : SE Internet Marketing | SE Online Marketing, Search Engine Optimization | SEO, Social Media Marketing | Social Networking, Social Networking, Twitter Social Networking
Philip O'Hara
In the weeks to come, I’ll open up my playbook and share tips & social media marketing strategies. In this first installment my social media marketing blog, I want to begin with an overview of what is possible for businesses utilizing social media marketing on social networks. Social Media: What is it? Before getting down & dirty in terminology; let’s...