Search Engine Marketing | SEM

Pay Per Click Management

Houston Pay Per Click Management at Directory One

  August 24, 2023
  Category :     Pay Per Click Marketing | PPC Management
  Philip O'Hara
Pay Per Click Management (PPC) involves optimizing pay-per-click advertising campaigns by selecting relevant keywords, creating compelling ads, and strategically managing bids and budgets. Its goal is to achieve optimal results from the advertising budget by continuously analyzing and adjusting campaigns based on performance metrics like click-through rates and conversions. This process requires a mix of strategic planning, data analysis, and...

What is Video Marketing

  August 10, 2023
  Category :     Video Marketing
  Directory One
Video marketing is a dynamic and compelling strategy that involves using videos to promote products, services, brands, or messages to a target audience. It harnesses the power of visual and auditory elements to engage viewers, convey information effectively, and evoke emotions. Video marketing can take various forms, including promotional videos, product demonstrations, tutorials, testimonials, animations, and more. In the digital...

Turn Negative Feedback Into Good Social Media

  March 5, 2018
  Category :     Social Media Marketing | Social Networking,   Social Networking
  Directory One
Connecting with your customers on social media is a great way to show the human side of your brand. But what would you do if something goes wrong and negative comments start popping up on your company's Facebook or Twitter page? You need to learn proper social media management. Social media is a powerful online marketing tool. You can connect,...

How do boosted posts on Facebook work?

  March 25, 2016
  Category :     Social Media Marketing | Social Networking
  Directory One
When you are managing your Facebook ‘likes’ page, have you noticed the option to boost a post? Boosted posts aim to increase your reach count for a specific post. A Facebook “reach” means that someone saw your post. Facebook allows you to specify a budget in accordance to the number of people you want to reach. By using boosted posts...

Getting the Most from Your Paid Searches

  February 25, 2016
  Category :     Pay Per Click Marketing | PPC Management
  Directory One
Paid advertising, when paired with a strong, SEO-friendly and properly optimized website, can really make your company’s site standout from the competition if you know it works. Chucking hundreds to thousands of dollars into various campaigns can be frustrating if you aren’t getting the results you want. But how to get those results, and really make your paid searches work...