Improving your Backlinking Strategy: Identifying Bad Links

  August 9, 2013
  Category :     Search Engine Optimization | SEO,   SEO Link Building
  Philip O'Hara
Have you noticed your website's rank take a slow dive into the depth of Google search results in the past year? This may be due to one of Google's algorithm updates, called Penguin. This update emphasizes good backlinks and punishes sites that have bad links coming to them. So what does Google deem as "bad" backlinks? This is essential if...

Why is online content promotion so … challenging?

  August 9, 2013
  Category :     SE Internet Marketing | SE Online Marketing
  Philip O'Hara
When I was in school in Houston, I learned that the 4 P’s of marketing are Product Place Price Promotion Don’t get bored yet. Online content promotion is the crucial part of internet marketing. You already have your first 3 Ps. Your website contains pages that get your business and products found, along with all the other advertising things you...

8 ways get unfollowed on Twitter really fast

  August 4, 2013
  Category :     Twitter Social Networking
  Philip O'Hara
Houstonians, and most of the nation, tweet and retweet all the cool stuff. No doubt about it, Twitter is the fastest way to share news and keep updated on the people and things that interest us. It’s short, 140 characters or less, sweet, and to the point. Businesses are taking advantage of social media marketing more and more. After all,...

Laying out quality content in black and white

  July 28, 2013
  Category :     SEO Content Writing |SEO Copywriting
  Philip O'Hara
No doubt about it, quality content is the centerpiece of content marketing.  Writing articles and blogs is probably the number one strategy that puts you miles ahead of your competition, increases your company’s reach, and cements an authoritative brand for the long haul. The definition of quality content is not black and white. The term “quality” is as varied as...

Considerations When Choosing a Web Hosting Company in Houston

  July 26, 2013
  Category :     Website Hosting
  Philip O'Hara
If you are starting up a new site or simply want to switch over to another hosting service, there are a few factors you need to consider if you want to get the best service possible. Since most people are not very knowledgeable about the backend of a website, doing a bit of research before signing on to a contract...