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Is Controversy the New King?
Author: Eric Brantner Web Copywriter The phrase "content is king" has been beaten to the point of exhaustion by SEOs throughout the industry. As an internet copywriter, I would never try to dispute this statement, but I do think it needs an amendment. Judging from the magazines at checkout stands, the most read stories in the local newspaper, and the...
PPC Position: Crappy Spellers Wanted
Author: Jeremy Schooley Pay Per Click Management I've never been so proud to be as bad at spelling as I am today. I will stand in front of any high school English teacher or spelling bee champ and rub one simple fact in their face. I get paid to spell words incorrectly. What a great world we live in, right? ...
Are Customers Satisfied with Their SEO Services?
Author: Eric Brantner Internet Content Writer A couple of weeks ago, I wrote a blog about how I was sick of ignorant people typecasting the SEO industry as a bunch of snake oil salesman. Not long after the piece was published, I felt dissatisfied. I wanted to dig deeper to prove my point. So, I set out on a study...
Who’d Win if Election Was Based on Search Engine Position Analysis?
Author: Eric Brantner SEO Website Copywriter With the 2008 Presidential election drawing closer every day, it is interesting to study the role SEO plays in the political process. A recent study has found that some candidates are taking a far more active approach to SEO than others. Can we use search engine position analysis to determine the 2008 Presidential election's...
Is Your Content Usability on Par?
Author: Eric Brantner Internet Content Writer One of the main things SEO content writers continually underestimate is the importance of content usability. Many writers think it is enough to produce keyword rich content that is decently written. This shortsighted approach focuses only on search engine implications and not on the effect their content has on the reader. Scannable Content People...