Posted By: |
The Bad Guy’s Search Engine Marketing Techniques
Author: Conrad Salvador Website Copywriter Back during the old glory days of Hollywood westerns, it was the hero who always wore a hat that was white, while it was the bad guy who always wore a hat that was black. In the SEO world, search engine marketing techniques fall into two similar categories. Companies practicing "white hat" SEO know that...
SEO Snake Oil References Get Old Fast
Author: Eric Brantner SEO Content Writer Working as a website copywriter, I do a lot of reading about the SEO industry. It never takes long for me to find someone badmouthing the industry by calling those in it "SEO snake oil salesmen." They do this to suggest these companies are full of dishonest people that are pulling the wool over...
SEO Content Creation- Quality Beats Quantity
Author: Eric Brantner Website Copywriter I think it is safe to say that, at one time or another, all SEO writers have heard the phrase "content is king." In fact, many internet writers use this phrase to underscore their value to a company's search engine marketing plan. However, I believe this expression has had a negative effect on the SEO...
Keyword Rich Anchor Text- Necessary Component of SEO
Author: Eric Brantner SEO Website Copywriter By now, many people know that there are benefits to interlinking to your own pages. It keeps visitors on your website and increases your chances for earning their business. However, it is not enough to simply link between your pages. How you interlink is crucial. More specifically, your links need to be keyword rich....
Keyword Density Analysis Less Important Than Natural Writing
Author: Eric Brantner SEO Website Copywriter Much has been made about the importance of finding the ideal keyword density for your website. Some experts believe you should aim for a keyword density of 2%, while others suggest it should be from 10% to 15%. The truth of the matter is that there is a lot of speculation behind this topic...