Monthly Archives: | February, 2016

Getting the Most from Your Paid Searches

  February 25, 2016
  Category :     Pay Per Click Marketing | PPC Management
  Directory One
Paid advertising, when paired with a strong, SEO-friendly and properly optimized website, can really make your company’s site standout from the competition if you know it works. Chucking hundreds to thousands of dollars into various campaigns can be frustrating if you aren’t getting the results you want. But how to get those results, and really make your paid searches work...

Google is removing sidebar ads-What this means for SEO

  February 24, 2016
  Category :     Search Engine Optimization | SEO
  Directory One
Google is removing sidebar ads from desktop searches worldwide. Previously, when people did a Google search on a keyword such as “furniture,” businesses who had pay-per-click accounts could have their ads placed on the top, bottom, and right sidebar of the screen. With the new update, paid ads that link to a website will only appear on the top and...

Quality Website Content Beats Site Aesthetics

  February 23, 2016
  Category :     Search Engine Optimization | SEO
  Directory One
Internet marketing and web content is constantly evolving to meet the new and ever-more demanding needs of a growing marketplace. One thing that remains consistent however, is the importance of not just content, but quality content. In general, ensuring good site content is even more important than website aesthetics. Here are four tips to make sure that your content always...

DIRECT traffic to your website | Directory One

  February 15, 2016
  Category :     Search Engine Optimization | SEO
  Directory One
Don’t make the mistake of setting up a business website and then failing to direct traffic to it. It's like planning a huge party, hiring caterers and a DJ, setting it all up, decorating, but forgetting to send out invitations. All of that work for nothing! The set-up is only part of the needed effort. You need to direct prospective...

Five Tips for Content Marketing with a Small Budget

  February 10, 2016
  Category :     Search Engine Optimization | SEO
  Directory One
Online Content Marketing with a Small Budget Content marketing will always have a vital role to play in the world of SEO and internet marketing. Now more than ever, the challenge is ensuring quality over quantity, which can be especially challenging when your business is on the smaller side, a startup or even an established company with a modest budget...