Monthly Archives: | September, 2008
Content Analysis for Customer Focus & Readability
By Herb Firestone Marketing Coordinator Starting today I've added two content analysis tests to the Directory One SEO client website analysis process. Customer Focus Test The first is a customer focus test created by Bryan Eisenberg, a leading conversion optimization expert. Eisenberg's test analyzes whether your content emphasizes customer benefits and needs versus emphasizing you and your company. It accomplishes...
Tips for Submitting Articles to Directories
Eric Brantner SEO Content Writer Submitting content to article directories is a great way to increase your online presence. The content tends to rank well, and it earns you quality backlinks. I believe submitting content to article directories is an essential part of a well rounded internet marketing campaign. To get the most out of your articles, follow these tips...
What Should You Do With Negative Blog Comments?
Eric Brantner SEO Content Writer Being a blogger can be a difficult task. Every day, you have to put yourself out there. If you do it long enough, you're bound to say something that upsets a few people. It's part of the gig. Blogging is about expressing your opinions on a subject. Unless you constantly play it safe, someone will...
Common Ways Bloggers Over-Market Their Content
Eric Brantner SEO Content Writer Managing a blog can be a difficult task. You have to provide quality content on a regular basis, and you have to ensure people are actually reading it. With all of the online marketing tools at our disposal, it can be easy to get caught up in marketing your content. But have you ever stopped...