Author: Eric Brantner

SEO Website Copywriter

By now, many people know that there are benefits to interlinking to your own pages. It keeps visitors on your website and increases your chances for earning their business. However, it is not enough to simply link between your pages. How you interlink is crucial. More specifically, your links need to be keyword rich.

The importance of using keyword rich anchor text in SEO articles is often overlooked. However, it is an essential tool in boosting your ranking on search engines. Whenever you are linking to another site, you need to use anchor text that reflects the keywords for the site you are linking to. Too often people simply link using a word like “here.” Instead they should be using keyword rich anchor text. For example, this is how I would link to a page that discusses search engine marketing. The page I linked to is optimized for the phrase “search engine marketing” so it makes sense to include that term in the link. Search engines take notice of keyword rich anchor text, and you can increase your ranking by employing it judiciously.

Users also appreciate links with keywords. Keyword rich anchor text increases your website’s usability because the keywords give a clear explanation to the user of what is on the site that is linked. For example, if your page says “Click here to learn more about our services” you should change it to something for SEO friendly like “Learn more about our website design services.” The link makes it clear to both the user and the search engine what the website is optimized for.

Keyword rich anchor text should be a part of your SEO plan. SEO techniques that do not include quality interlinking are not maximizing the website’s search engine potential.

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Author: Eric Brantner

SEO Website Copywriter

Much has been made about the importance of finding the ideal keyword density for your website. Some experts believe you should aim for a keyword density of 2%, while others suggest it should be from 10% to 15%. The truth of the matter is that there is a lot of speculation behind this topic and very little facts to accompany it. That is why the goal of my SEO writing is to make my content flow naturally rather than achieve a certain percentage of keywords.

It is painfully obvious when a SEO writer gets caught up in the practice of keyword density analysis. The content is difficult to read and sounds robotic. In fact, I believe writing that is focused solely on achieving a target keyword density has an effect that is opposite of what the SEO writer is trying to achieve. Instead of attracting customers, it can deter them by sounding impersonal and unnatural.

 A writer should never sacrifice quality for density. I think SEO writers would be better off focusing on writing compelling content that flows naturally, rather than spending hours conducting keyword density analysis. Natural SEO writing earns the respect of potential clients and search engines.

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Author: Eric Brantner

One Search Engine Marketing (SEM) Strategy of many SEO writers, is to write engaging content that persuades readers to act upon what they have just read. SEO content writing is designed to act like a net that you cast out over the search engines to lure customers to your website. If your writing is effective, the reader will take the next step to becoming a paying customer.

If you are writing sales content, you want to make sure that your SEO content writing is compelling enough to make the reader consider purchasing your services, but you don’t want your articles to come across as an internet sales pitch. Articles that sound gimmicky will discourage your readers from becoming a customer. Instead, your SEM strategy should be to make your writing as unbiased as possible while maintaining an air of persuasion. Include plenty of facts and examples in your writing. Also, as a general rule of thumb, I try not to mention the company’s name until the last paragraph. This allows for the article to read like a professional news piece that is impartial and educational.

If you need engaging, influential content for your website, I suggest looking into the content development services offered by Directory One. Our team of professional SEO writers has the ability to create content that is compelling, persuasive, and keyword rich. SEO content writing is the most important component to increasing traffic to your website. To begin maximizing your presence on the web, contact us or call today at 1-800-477-1324.

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