Archive for February, 2008
Author: Eric Brantner
SEO Content Writer
1. Break it Up- The first step to maximizing your SEO content’s readability is employing short, concise paragraphs in your writing. You want your page to be easy to scan, not overwhelming. By breaking your article up into sections with bold headings, your readers can scan through it much easier, and they will not be deterred by lengthy paragraphs. Remember, the point of SEO content writing is to grab your reader’s attention and keep it. Once you lose their attention, they are gone for good.
2. Avoid Awkward Phrases- One of the most difficult aspects of SEO writing is integrating the keywords into the article without disrupting the flow of the piece. Many new SEO writers struggle with this as they are not used to writing around a word or phrase. In order to increase your placement in search engines and maintain your reader’s interest, your use of keywords must be seamless. Awkward, incoherent writing will be shunned by search engines and potential clients. A good way to ensure your article flows properly is to read it aloud and take note of any phrases that sound out of place.
3. Know when Enough is Enough- It is important to remember that readers tend to have a much shorter attention span when reading on a computer versus reading on paper. Therefore, you must adapt your writing style to meet their needs. I try to make my internet articles much shorter than their tradition media counterparts. Ideally, my articles range from 350-550 words. This provides me with enough space to be informative, but not too much to discourage the reader from perusing my article. Always remember, you want to maximize the odds that reader will click forward, rather than back, after looking at your content.
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Author: Eric Brantner
One of the most important aspects of SEO content writing is the work that goes into each article. You can be the most talented wordsmith around, but if you don’t do your SEO keyword research it won’t matter. As an SEO website copywriter, I am required to write about a broad range of topics at a moment’s notice. The truth of the matter is that I have a very limited scope of knowledge on many of these subjects. Therefore, I must do extensive research on these topics so that my optimized articles don’t reek of ignorance and misinformation.
The purpose of many optimized articles is to inform the reader and influence him to take action, because of what he has just read. You want the reader to feel that he must buy your product after reading your article. This is why it is important that you conduct extensive SEO keyword research before you begin writing your piece. Your audience has a general understanding of the topic they are reading about, so they will know if you are bluffing your way through the article. If the reader does determine that the article is full of misinformation, he will leave your site immediately and go to one of your competitors. Therefore, you must study the subject of your article to the extent that your SEO content writing will appear knowledgeable and educational.
The SEO writers at Directory One specialize in writing about many diverse subjects. We all understand the importance of meticulous SEO keyword research in SEO content writing. To learn more about the services offered by Directory One, Inc. visit us online at www.directoryone.com
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Author:Philip O’Hara, CEO
Search Engine Optimization
CSS (Cascading Style Sheets) are a new way of laying out websites, that is far superior to building sites, in tables like the old days. There are many reason to build your site in CSS; the most important one is Search Engine Optimization. SEO is the process of getting your web pages listed in the major Search Engines like Yahoo, and Google.
Good SEO can result in many leads to use and utilize to grow their companies. The last study I read about Return on Investment (ROI) on advertising vehicles, ranked SEO second behind Pay Per Click (PPC) advertising. TV, Radio, Newpaper, Yellow Pages and other advertising, produced terrible returns on investment numbers.
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