If it wasn’t hard to rank a website on a search engine, people would not have paid some 600 million dollars in 2005. I can’t wait to see the stats this year as I am sure it will hit the billion dollar plateau soon. I can’t believe Directory One will not even get 1% of the revenue. I would love to get a percentage or two of this market soon. It will take more than 1000 customers that pay 500 a month.

We have a long way to go but we can achieve this if we keep getting good results for our customers. Directory One packages start at 499 a month. We could do the same revenue if we could get 500 customers at 999 a month.

I have met so many people in my life it would amaze me if someone has actually made more sales calls than I have for search engine optimization. I find that the old yellow pages advertisers who got used to keeping score on how they got their customers are the one’s that tend to buy the quickest from me. Also, I sell a lot of just good old boys who have a industrial niche or product. My personality is best with good old boys and just plain good old people. I am a people person and I like people. Have a good week and keep blogging people.

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Author: Philip O’Hara
Internet Marketing Company CEO 

Potential customers have a question now? Can you answer this question now? The answer to this question is the difference between good SEO, and great SEO. People want answers now. When I tell them it can take up to 6 to 9 months to get a great ranking on Google, customers are desperate to make it happen quicker. I have to explain to them why and how this happens now. New customers are cruising the Internet now. They want now. Pay Per Click (PPC) advertising gives them the way to now. Directory One’s newest Search Engine Marketing packages give people the big 3 pay per click (Yahoo, Google, MSN) and organic that will yield more than the pay per click one day. People want to see their ads now. Directory One, Inc. can help them and I can talk to them by phone now. 713-269-3094 is the cell phone number for a person that can help you with your Search Engine Marketing now.

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Web Design Shops find help in the Search Marketing business in Houston, Chicago, and the San Francisco Bay area. Most websites that are optimized in the Houston, Texas area are optimized by a company called Directory One, Inc.

Directory One, Inc. has become the web designers best friend. Many of the local web design shops in Houston, Chicago, and Northern California are using this firm to keep up with the Pay Per Click (PPC) and natural Search Engine Optimization (SEO). The referer, Ad Agency, or Web Design shop gets a reoccurring commission as long as Directory One keeps that customer.

Some of Directory One’s web designers are making more on their referral fee’s than they are selling in Web Design. Also Directory One uses many people for web design and teaches web designers all the time how to build search engine friendly websites.

I have a feeling that Directory One will grow to help many small web design companies survive the slow times with these reoccurring Search Engine Marketing Commissions.

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I had a customer of mine who is spending over 15K a month, reduce his yellow pages to 1K a month and is cancelling his yellowpages.com account. He will spend probably 5K with us to start when the at&t yellow pages come out. He is like most big yellow pages customers taking his dollars to yahoo, google, and msn. It appears the return on investment (ROI) is better on the Internet directory listing than on the traditional yellow pages directories. AT&T is doing a good job marketing yellowpages.com but it has a great deal to learn about Internet Directories. Yahoo, MSN, and Google will dominate the Pay Per Click (PPC) market for years to come. I would think a 200K a year customer would see the main guy with AT&T yellow pages to work out a deal to get at least maybe 60K. This is an incredible time to be learning about and building a business in the search engine marketing industry. The demand for search engine marketing continues to grow at a unbelievable pace.

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Having helped people buy yellow page advertising from 1981 till 2000 I feel like I have gotten to know the people who spend money on directory advertising very well. Most people who I dealt with in yellow pages hated to deal with the phone company and their representatives. This does not mean everyone I called on did, just most of the people who would see me or take my calls did. They saw the yellow pages as a necessary evil. Many of my current web customers are happy to see Google, Yahoo and MSN taking over the yellow pages dollar. Many of our current customers are or were Southwestern Bell, (AT&T) customers. 

The yellow pages helped many businesses grow through the years. The return on investment (ROI) was very low, because the cost was so high. I might add these generalizations are not fair as some businesses had and have a great ROI still to this day. In the yellow pages hey day, 300 million dollars a year was being spent in and around Houston, Texas on yellow pages advertising. I do not know the figures from the last 6 years but would like to if anyone reading knows. I have heard the figure that over a billion dollars is spent in yellow pages advertising in texas every year. I would love an exact figure on that too.

I also saw the unfair way in which Southwestern Bell (AT&T) handled their customers. Many people bought yellow pages based on the fact that they charged by the column inch. And sometimes they did, but more often than not competitors on the same page with ads the same sizes would be paying different amounts. In my last presentation manual from yellow pages I kept examples of how they would charge. It would really disappoint the business who was buying the yellow pages when I would show them others who were buying advertising just as large effective and paying less.

The ultimate card was the supervisor’s override which could discount yellow pages up to 75% off list price. If you could get a supervisor’s override you won big. If you get one this year you win big. If you contact Directory One and get a SEO (search engine optimization) package it would be a big win too.

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