On-page SEO

Keyword Research

This process is based on your input and will be combined with Directory One’s proprietary keyword research tools, which will identify the best possible key phrases for optimizing your website.

Metatags

Metatags include a title tag that contains the primary key phrase, which best describes what the page is about, and is what you want to rank for. The title tag appears in the blue strip at the top of your browser, so both your visitors and the search engines are able to see it.

The next important Metatag is called the description, an eight to ten word sentence or phrase that describes what the page is about.

The third Metatag is the keyword tag that contains up to six key phrases in order of priority which best describes what the page is about. These key phrases are also the business terms you want to rank for.

Directory one will create unique metatags that contain the best possible key phrases for each page of your site.

Content Editing

Search engine rankings are at the very least based on the use of your primary
key phrases within the text of your web pages. Directory One will rewrite your web pages subject to your approval to include the main key phrases you want your site to rank for.

Heading Tags

Bold headings, which are called H1, H2, and H3 tags, appear directly above paragraphs on a web page to describe what the paragraph is about. These tags are important to both search engines and website visitors for exactly the same reason. People hardly ever read every word of a web page. So when your pages have heading tags, visitors are able to quickly scan your pages and easily tell what they are about.

Anchor Text Links

These are links within your content based on a single key phrase that links directly to another page on your site that is also about that specific keyword or phrase.

Alt Tags

An alt tag is the text you see when you mouse-over a photo or graphic on a website. Alt tags are best when they contain a key phrase that describes in words what the picture is about.

Google Analytics

We generate and send Google Analytics reports to you by email that tell you exactly what keywords your visitors searched for and even which search engine they used to find your site.

Html Sitemap

We generate and add two sitemaps to your website. The first, called an html sitemap, appears as a web page on your site. The html sitemap is helpful to both visitors and search engines when navigating through your site.

XML Sitemap

The second is called an xml sitemap and it is a file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.

What’s Next

Download the On-page SEO Pdf &  Contract

Check out the Directory One Web Design and Marketing Portfolio

Learn More About Website Marketing

Call (713) 269-3094 today to arrange a free no-obligation consultation appointment with a Directory One website marketing professional.