The Importance of Video Marketing

  September 11, 2012   Category :     Video Marketing   Philip O'Hara

Video marketing is an essential tool for any business in today’s economy.  Video marketing has been proven to be one of the most effective ways to gain the public’s attention.  The following are five reasons why you should add video production to your marketing strategy:

  1. The public wants to see information quickly – in today’s fast paced world people do not have time to sit and read.  They want the message to be quick and to the point.  In this modern world with high-speed Internet, iPods, and smart phones people’s attention spans are growing smaller and smaller.  Video marketing allows the consumer to take in more information in a short amount of time.
  2. Video production is often cheaper than paying for television or print advertising.  Video marketing communicates the services and products that your company provides at a cheaper rate.
  3. Video marketing allows you to reach a large audience in a short amount of time 24 hours a day, 365 days a year.  If you need to reach an audience, especially in large numbers and via online methods, then video marketing is the right marketing campaign to adopt.  People are addicted to entertainment and are more likely to spend their time on their computers, laptops, or mobile devices, so it makes sense that you can reach a larger audience using video.
  4. Video optimization allows you to create a video that will show up higher in a search engine such as Google.  Things such as keywords, descriptions, and a strong title can help improve your search engine rankings.  A video that ranks higher in a search engine will bring in more customers and therefore more money for your business.
  5. Increases your brand and credibility – it is very easy for a large corporation such as McDonald’s to pay millions of dollars for their branding efforts.  What if you are a small, local company who cannot afford to pay millions of dollars for a television spot or print advertising? With video production, it is very easy to add a logo and have your slogan repeated and displayed on all of your videos.  This is much cheaper but is still a very effective means to gain credibility for your company or organization.

Call Artistic Video Productions today at 713-526-6874 to set up a free consultation.  Artistic Video Productions is the premier video and DVD production company in the Houston, Texas area.

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