Google AdWords

Google AdWords 101: Set Up Your First Campaign Step-by-Step

  December 18, 2025
  Category :     Google AdWords
  Philip O'Hara
Launching your first Google AdWords campaign can feel overwhelming — especially if you’re new to online advertising or unsure where to begin. But with the right guidance from the experts at Directory One, you’ll gain clarity, confidence, and a structured roadmap to get your first campaign live in no time. At Directory One, our Google AdWords consultants have spent decades...

Google AdWords: A Complete Guide to PPC Advertising

  December 11, 2025
  Category :     Google AdWords
  Philip O'Hara
Running profitable Google AdWords campaigns is one of the fastest ways to bring in qualified leads, boost visibility, and scale your business—especially when every click matters. Whether you’re a business owner, a law firm, a B2B company, or a growing brand, the right strategy can turn Google ads into a predictable revenue engine. This complete guide provides the strategic framework,...

How to Set up an AdWords Account

  September 1, 2016
  Category :     Google AdWords,   SMO
  Philip O'Hara
To set up an AdWords account, you need to create a Gmail account. You must be over the age of 18 and have a credit card or bank account. AdWords is an advertising service that enables businesses to pay for advertising only when their ad is clicked. This is also known as pay-per-click advertising. The service relies heavily on keywords,...