Is Consistency Part of Your Internet Marketing Plan?

  September 10, 2008   Category :     SE Internet Marketing | SE Online Marketing   Directory One

Eric Brantner

SEO Content Writer

Marketing your company on the Internet can be a complicated assignment. Potential customers come in contact with you through many different online avenues: social networks, articles directories, press releases, blogs, PPC ads, and your website.

Consistency is one of the most overlooked facets of Internet marketing. Many companies are so focused on getting their name out as often as possible they forget about building a consistent brand image.

Here are a few benefits of Internet marketing consistency.

  • Creates Trust – Even though an ever increasing number of consumers are using the Internet for shopping, it’s still difficult for companies to earn their customers trust through a computer screen. People tend to be a bit more cautious when dealing with a brand online—especially one they’ve never heard of. By having a consistent marketing platform, customers will begin to trust your company because consistency breeds legitimacy.
  • Establishes Relationships – Through consistency, you can also build relationships with potential customers. These users begin to learn your message, and over time, they identify with it. Consistent themes help visitors feel as if they’re speaking with one person from your company. In a way, it’s as if the two of you are having a conversation.
  • Builds Brands – Most importantly, consistency builds successful brands. If your online visitors are constantly exposed to the same themes and messages, they’ll begin to associate those with your company. It’s the same technique companies have used for years. Take Target for instance. All of Target’s commercials employ the same type of backdrops and music. That way, you know it’s a Target commercial within the first seconds of it hitting the air. Using consistency for your business can create the same type of brand recognition.

So, we’ve identified what consistency can do for your brand, but how do you create it?

Follow these tips to build a strong, consistent brand.

  1. Copywriting- Consistent copywriting might be the most effective way to build a strong brand online. Nearly all of your Internet marketing efforts boil down to copywriting. Whether it’s on your website, blog, social network, or articles, you need to create a consistent style throughout. As I mentioned earlier, consistent copywriting establishes relationships with potential customers. They’ll feel comfortable knowing they’re dealing with the same person at all times.
  2. Design- By taking a consistent approach to your website layout and design, your visitors will feel more comfortable navigating throughout your website. Comfort is essential to converting visitors. If a website visitor isn’t comfortable when they land on your site, they’ll leave immediately for another page. Make them stick around by using a consistent web design.
  3. Avatars- The benefits of social networking are limitless. One of these is you can build a strong brand through them. One way to do this is to use the same avatar throughout all the social networks- Twitter, LinkedIn, Facebook, Myspace, Digg, etc. This way, people will instantly associate the avatar with your brand. Switching it up between several avatars won’t allow consumers to recognize you as easily.

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