Content Development | SEO Content Development
May 16, 2013
Category : Blogging | SEO Blogging
Philip O'Hara
What is the most annoying sound in marketing? We’re bombarded in Houston by the hard sell every day, whether we are ready to make a purchase at the time or are just casually looking to see what’s out there. From department stores, to car dealerships, to magazines and TV programming, to the internet, we can’t escape the push to sell...
May 3, 2013
Category : Search Engine Optimization | SEO, SEO Content Writing |SEO Copywriting
Philip O'Hara
Houston writers spend a lot of time researching keywords and considering each variation carefully. You’ve done the same for your website. Then you hear that you should use those keywords as anchor text. But what is anchor text exactly? Anchor text is merely the words that you use to link to another page. The words contain the URL (http://) that,...
April 19, 2013
Category : SEO Content Writing |SEO Copywriting
Philip O'Hara
There’s a lot of stuff out there on the internet. Most of the articles and blogs repeat each other with a slightly different spin. Not bad, but… Just about all Houston copywriters are guilty of predictable writing at one time or another. The latest Google algorithms give a lot of weight to original writing. The internet is evolving, and the...
April 8, 2013
Category : Blogging | SEO Blogging
Philip O'Hara
Business blogging helps generate website traffic is common knowledge. Blogging allows small businesses compete with large corporations for a market share in Houston. But bringing up a blog is not as simple as WordPress and write. Your company’s blog is not just getting one of those free blogs and posting anything that enters your mind. It’s a little more involved. Business...
March 29, 2013
Category : Search Engine Optimization | SEO, SEO Content Writing |SEO Copywriting
Philip O'Hara
Natural anchor text is not forced. How many of you hate those over optimized pages? You know, those website pages where you see bold, underlined clickable link words every third or fourth sentence? Those hyperlinks are called anchor text, and they serve a purpose. Usually a copywriter will insert anchor text by means of keywords to serve as an authoritative...
