Content Development | SEO Content Development
Writing SEO Content that Targets the Average Reader
Author: April Hall Internet Copywriter Internet copywriters are often a unique blend of accomplished, talented writers who also have an uncanny knack for marketing. We are skilled at taking those all-important keywords and creating content that flows well, provides information and is interesting to read. There are times, however, when some of us feel compelled to put marketing keywords on...
5 Emergency Copywriting Tips for an Ailing Business Blog
Author: Henry Adaso SEO Copywriter You've heard that old saying "You only have 11 seconds to capture a web reader's attention," right? Well, I have some good news and some bad news about that age-old sentiment. The bad news is, that time frame may have even shortened lately, following the emergence of millions of websites and blogs offering the same...
Business Blogs: Best Left to Professionals, or Do-It-Yourself?
Author: April Hall Internet Copywriter After reading Henry's blog yesterday it's clear that although business blogs can't be the end-all for your marketing plan, they are a great way to augment your internet advertising campaign. Blogs are usually easy to read, provide some personal insight into the organization and are a great way to promote social networking. But for busy...
7 Misconceptions about Business Blogging
Author: Henry Adaso Web Content Writer Dispelling some misconceptions and half-truths about business blogging When people hear about the prospects of blogging for profit, they get funny ideas about the process. Blogging can add value to a business in countless ways, but it's hardly a one-size-fits-all. Just ask any successful business blogger and they'll tell you how tricky it is...
Controversy may be King, but Moderation is Still the Diplomat
Author: April Hall Internet Copywriter Last week, Eric posted an excellent entry on the benefits of incorporating controversy into your internet content. Whether you have an interactive blog or a traditional website, using a bit of controversy is a great way to spur conversation and draw visitors to your website. It is easy to see how useful controversy can be--just...