Anne-Christine Johnson Google Pay-Per-Click Expert I recently read a blog about active keywords in Google and I was curious to see what actually makes a keyword 'active.' With that in mind, I randomly selected a new account I am managing and chose an ad group I thought was getting a high amount of traffic. Using the Google Ads Diagnostic Tool I...

Anne-Christine Johnson Directory One, Inc. Google Pay Per Click Advertising Expert Ever wondered how to improve your Google PPC Quality Score? With the Google Adword's Quality Score system, advertisers are forced to better optimize their campaigns so that their keywords and ads are relevant to what searchers are looking for. The more relevant the ad, the more the Click-Through-Rate or...

Author: Erica Evans Directory One, Inc. SEO Content Writer Whether you're an SEO Content Writer like me or just interested in the art of search engine marketing, chances are that you are constantly learning something new about SEO everyday. The truth of the matter is search engine marketing and optimization really are a science - constantly evolving with new practices developing...