YouTube
YouTube Advertising Techniques to Increase Views and Watch Time
YouTube is the second largest search engine in the world, with over 2.7 billion logged-in users visiting the platform every month, according to YouTube's own data. If your business is not actively using YouTube advertising techniques to reach that audience, you are leaving real money on the table. However, running ads is only half the battle — knowing how to...
Social Media Creates Opportunities & Efficiencies for Small Business
In previous blogs, we’ve talked about ways to use Social Media to interact directly with potential clients. I've shared how Facebook Advertising can get your message in front of potential customers for very little cost ; and how a Facebook Business page can grow your business – but today I’d like to talk about some ‘alternative’ uses for social media....
Social Media Marketing: Getting Your Message Across “Socially”
Putting the "Social" back in Social Media Social media has altered the relationship that has existed between companies and consumers since the advent of modern advertising. Gone are the days of speaking “at” potential customers. Dialogue has replaced monologue and narrowcasting is replacing broadcasting online. This shift creates great opportunities for businesses – but like any change, it has been...