TikTok’s algorithm
TikTok Marketing: How to Master the Algorithm and Go Viral (Step-by-Step)
TikTok has transcended its reputation as a mere dance app to become arguably the most potent engine for immediate brand visibility in 2026. With 1.67 billion monthly active users and an average engagement rate of 2.50%, five times higher than Instagram's 0.50%, TikTok marketing has become the engagement powerhouse of social media. However, the platform's immense potential is matched by...

