social media marketing

Social Media Marketing: Another Facebook Change on the Horizon

  October 19, 2009
  Category :     Social Media Marketing | Social Networking
  Philip O'Hara
One of the most difficult obstacles for businesses wading into the social media waters is the ever-shifting nature of the platforms. Whether it's an entirely new ( and suddenly popular) platform that you must adapt to -- or a major change to an existing platform -- it seems like nothing is ever static for long in the world of social...

Social Media Marketing: Why Just “Being There” is Not Enough

  September 2, 2009
  Category :     Social Media Marketing | Social Networking
  Philip O'Hara
  You’ve probably heard that you have to have a presence on Facebook and Twitter. You’ve probably also heard a success story or two about some lucky business and the YouTube video that put them on the map.  But is social media some sort of magic tonic that will instantly help your business get more customers? Is it really as...