Instagram Marketing
Instagram Marketing: Organic and Paid Strategies That Work Together
Instagram marketing has evolved dramatically. With 2 billion monthly active users, the platform remains a critical channel for brand visibility—but the game has changed. Organic reach continues declining, with Instagram's reach rate averaging 3.50% in 2025, representing a 12% year-over-year decrease. This isn't a sign to abandon organic efforts. Instead, it signals the need for a hybrid Instagram marketing strategy...
What is Instagram Marketing?
Instagram Marketing is no longer just a buzzword—it’s a powerful business growth strategy. In today’s digital-first world, Instagram has emerged as one of the most influential social media platforms, especially among millennials and Gen Z. With over 2 billion monthly active users, it offers businesses an unmatched opportunity to build brand awareness, connect with targeted audiences, and drive measurable results....