content marketing for business
What Is Content Marketing?
If ads are rented attention, content marketing is owned trust. You publish helpful, consistent content that answers customer questions—then convert that trust into action. In a market as competitive as Houston, content is how you show expertise, earn visibility, and win leads. Why Content Marketing Works Now Buyers research first: They compare options before contacting sales.Algorithms reward value: Helpful pages,...
How To Avoid Business Blogging Critical Mistakes
Are you writing your company’s business blog? Many Houston companies decide to create a business blog as a way to communicate with their customers. They think that it is an easy task and that all they have to do is talk about themselves and their business. They think that by engaging current and future customers, they will get more leads...
Business Blogging – A Way To Attract Customers
Blogs and blogging have become household words nowadays. For those of you who have absolutely no idea, blogs are places on the internet where the blogger (writer) publishes opinions and/or information frequently. Companies can’t afford to overlook the power of blogging in their marketing strategy. Why? The internet is usually your first place to make an impression on a potential...