Social Media Marketing | Social Networking
Yelp for Business Owners
Houston SEO companies like Directory One know that having your business listed on Yelp.com can greatly influence a local buyer’s decision. Yelp is growing in popularity and is steadily becoming one of the best local business review websites on the internet changing the way we think of word-of-mouth marketing. It occurred to me that I should write a blog entry...
Houston Social Media Marketing for Search Engine Optimization
Houston search engine optimization is most effective when it keeps on top of new developments in the industry. Google confirmed the inclusion of social media in its algorithm as of the Panda Update in February 2011. Services such as Facebook and Twitter now have a direct impact on SERPs. What does this mean exactly? Perhaps this inclusion was a prelude...
Social Media Marketing Metrics
When it comes to social media – everyone wants one thing: metrics. I hear from clients all the time, "I know I should be using social media – but I have a hard time investing money in something I can’t measure." Fair enough. That’s why I’ve worked on developing a list of metrics and measurement considerations for social media. Social...
Social Media Marketing: Another Facebook Change on the Horizon
One of the most difficult obstacles for businesses wading into the social media waters is the ever-shifting nature of the platforms. Whether it's an entirely new ( and suddenly popular) platform that you must adapt to -- or a major change to an existing platform -- it seems like nothing is ever static for long in the world of social...
Social Media Creates Opportunities & Efficiencies for Small Business
In previous blogs, we’ve talked about ways to use Social Media to interact directly with potential clients. I've shared how Facebook Advertising can get your message in front of potential customers for very little cost ; and how a Facebook Business page can grow your business – but today I’d like to talk about some ‘alternative’ uses for social media....