Staking Your Claim With Pay Per Click Campaign Management

The prime real estate in the world of Internet advertising is pay per click listings (PPC). These are listings that appear before the natural search results in the search engine. Therefore they are the first listings that consumers see when looking at their search result page.

Obviously, these top listings aren’t free. PPC listings are all powered by pay per click search engines, meaning that any time a customer clicks on a link in that top section, the owner of the website has to pay a set dollar amount for that click. The price depends on a couple different factors – what key phrases do you want and where do you want to place in the top listings?< This all requires time and research. First, you must determine which key phrases are most beneficial to your business, the budget available to work with, and which search engine to want to advertise with.

Houston PPC Management

Most successful businesses choose to work with an Internet marketing company that will handle their PPC management for them. This way, you can be sure that not only are the top keywords being utilized, but also that it is being monitored daily.

Once your expectations, goals, and budget are set for the PPC management campaign, the marketing team will get started. Your website will begin appearing in sponsored listings under the key phrases that have been determined to be the most beneficial to your business.

Directory One offers free PPC management with your web marketing package. Local competitors often pocket up to half of what you spend on Pay Per Click, misleading you as to where your money is actually going. With Directory One, you can be confident that you are getting the most for your money. Call us today at 713-465-0051 to get started with your PPC campaign.

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