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Search Engine Optimization (SEO) in Houston and around the world is a very effective approach to generate qualified prospective customers. However, it is not the only way to generate targeted, qualified prospects and traffic to your website. Buying ads on Google, Pay-Per-Click (PPC), is also a highly effective method. The difference is that search engine optimization, or SEO, provides traffic, visibility and qualified prospects without incurring costs each time someone clicks on an ad listing. Directory One, a Houston internet marketing company, is able to help you benefit from the importance of search engine optimization and make it work to your advantage.
SEO is the mechanical process of making a website and web pages more easily accessible to search engines such as Google, Yahoo and Bing so that it can be indexed for content relevance. Search Engine Optimization considers how search engines work as well as the most popular keywords within a given time. Keywords change in popularity constantly and it’s important to keep your site content fresh to reflect that. Another feature of expert SEO services in Houston is promoting a site from within by the use of backlinks. Backlinks direct viewers to different areas of your site where they can view other relevant content.
The first step in the optimization of a web page is to decide what keywords you want your business to be ranking under. Directory One can determine what searchers are most likely to type in to a search engine to find a website like yours. For example, if you own a website that sells real estate in New York, are searchers most likely to type in “real estate new york,” “new york real estate” or a misspelling such as “new york real estate”? If you own a site that sells discount German books online are your clients more likely to type in “books online in german” or “cheap foreign books”? If you provide marriage counseling are people more likely to type in “marriage help”? Directory One will help you find the most asked-for keywords relating to your site.
When your website appears towards the top of a Google search (below the paid placements), it becomes an authority. For example, if a consumer types in, "sunflower seeds Houston" and the link to your Home and Garden store shows up as one of the top results, the consumer in all likelihood will click on your site link.
Or on a more granular basis, if they search the keywords, “Mexican sunflower seeds Houston” and the link is to a secondary page on your website devoted to Mexican sunflower seeds that page will appear among the top optimized results under that phrase. Those searching for that subject will be taken directly to that page in your site making it affectively a “mini-website” in addition to your main website domain.
Here’s where web design, marketing, and content are critical. The consumer shouldn’t have to look any further, but if they can’t find a "contact us" link within a few seconds of navigation, or if they notice rampant misspelled words, they will head on back to the list of search results.
Search Engine Optimization (SEO) in Houston or anywhere works best when it is paired with user-friendly navigation, high-quality content and regular updates. Your professional Houston marketing company will help you to understand the many different advantages to designing an SEO-friendly site. Call Directory One today at 713-465-0051 to get started.