Blogging regularly on your website is not only a great way to inform and educate your customers, but the fresh content helps to boost your organic search results in Google. Blogs can be about anything, as long as it is somehow relevant to your business. As part of your marketing package with Directory One, a Houston SEO firm, we provide you with a number of optimized blog posts, quantity dependant on the specific marketing package you chose. However we also encourage you to write and post blogs, it’s a great way to connect with your clients and disseminate valuable information. Blogging is typically not very formal, so don’t worry about making it perfect. Here are some simple tips to help guide you through creating and posting to your website’s blog.
This almost goes without saying, but blog posts should always be fresh, original content. If you are copying someone else’s ideas, phrases, or research study results, make sure you get permission before posting it, and even then, always cite your sources in the blog.
Short and Sweet
Most blogs we write at Directory One are between 300 – 550 words. This is enough to include an introduction, discuss two or three topics, and summarize at the end, including a strong call to action. Short and sweet is best when blogging, keep in mind that many of the people reading your blog may know little to nothing about your company or business. In keeping with this idea, avoid putting too much jargon into your blog. You want both new and established clients to be able to easily understand the content.
Pick Current Topics
Make sure to choose a topic that isn’t too broad to cover completely in a single blog post. For example, if you are blogging for a dental clinic, something like “how to avoid cavities” is too broad, but “four ways to avoid cavities” gives you some focus. If you are having trouble figuring out what to blog about, try researching some recent news topics. Do any of these relate to your business? Do they apply to your clients?
Quality over Quantity
As with most things, quality is much more important than quantity, especially when writing for a blog. Your marketing package with Directory One ensures that your site gets updated with optimized content on a regular basis, but it is perfectly all right if you want to post more frequently yourself. No matter how often you choose to post, fresh, original content will keep old customers coming back, and bring new ones in by establishing yourself as a reliable source of quality information.
For any questions about blogging, or any aspect of internet marketing, contact Houston SEO firm Directory One at 713-465-0051.