Directory One, a Houston SEO company provides Facebook marketing tips as part of our focus on the latest trends and advances in social media marketing. This month, it’s all about Facebook, as the ever-popular social media site has rolled out more updates to their Facebook for Business program. Here are three important ways that you can use Facebook to really maximize your marketing efforts on social media.
You probably already knew that you can create boosted ads on your Facebook Business account, but did you also know that you can create very specific audiences to view these posts? Refine by age, geolocation, interest, education level, and much more. After all, people are much more likely to respond to a post that seems to speak to them personally. You can even create different sets of ads to see which target group gives you the greater click-through rate. Directory One, a Houston SEO company that specializes in social media marketing, wants to ensure that every business gets the best return on investment by designing Facebook ads (and posts) for specific audiences.
Consistency is Key
Social media can be a full-time job to manage – your business needs a dedicated individual to create content for Facebook at least every day. The more regularly you post to the company Facebook page, the better your opportunities will be for connecting with your audience, and in turn, seeing a profit from Facebook. Houston social media marketing firm Directory One also encourages quality in addition to quantity – lots of posts won’t mean anything unless they are well thought out and well-written. Finally, it may seem obvious, but always check spelling, grammar, and punctuation. Just because Facebook is littered with grammatical errors does not mean that it’s acceptable. You are posting to a business account, so keep things professional.
Watch What Works
Once you run a few Facebook campaigns and post a variety of types of content to your company Facebook page, you will be able to view the results and really see what your audience responds well to. Once you’ve determined the tone that seems to work best for your page, try to keep most posts in that vein – while still experimenting with different content on a weekly basis. After all, you will never know what works until you try.
Directory One, a Houston SEO company provides Facebook marketing tips and other social media marketing advice for businesses of all sizes. Contact us today to learn more – visit www.directoryone.com, or by phone at 713-465-0051.