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Four Seriously Good Reasons Why Pinterest Can Boost Your Business

Raise your hand if you are a Pinterest addict. I can’t see the collective show of hands, but I know you are there. Recent studies have shown that a good many people who spend time online have gotten hooked by the phenomenon known as Pinterest. I call it a phenomenon because it can’t really be defined in the same terms as other popular social media platforms. Yes, you can “follow” people, and comment on their pins, but it’s more like a virtual scrapbook than anything else, with a completely different culture than Facebook. So how and why is this site good for your business? Let us count a few of the ways.

The “Free” Factor

Pinterest costs nothing to join, and if you think about it, it is basically free advertising. If you sell clothes, flowers, jewelry, makeup, or anything else remotely creative, you belong on Pinterest. Service providers of all kinds are on the site, and likely cleaning up, no pun intended. You will reach an audience that you might not have through Facebook or Twitter, where people typically have to go out of their way to find and follow you.

Give Your Website a Shout-Out

When you join Pinterest, you create a profile, much like other social sites. The difference is you can choose to put a lot less private information out there. Most people just list a short summary of themselves, and their city. It cuts down on the creep factor. Nine times out of ten, that random person that just started following you on Pinterest is doing so for those awesome handmade wreaths that you pin feverishly. But the really great thing about the abbreviated Pinterest profile is that you can link your website directly to it, giving your site increased traffic.

Boost Your Connectivity by Using Different Sites

If you own a business, you probably have a Facebook account set up for it. The logical next step, if you are going to maximize your pinning potential, is to link Pinterest to your Facebook page. This allows you to capitalize on cross traffic between sites, plus, you can log in to Pinterest using your Facebook information. One less password to forget is always a plus.

You Can Totally Save That For Later

I don’t know about you, but I use Pinterest mainly to catalogue my procrastination. I can find and save recipes, home improvement projects, DIY crafty stuff, and books to read. I will never get around to a quarter of the literally thousands of pins I have stashed away in my Pinterest account. But hey, if I ever want to go back and search for a quick dinner idea that I pinned several years ago, I have that option, because Pinterest saves EVERYTHING you pin. You can see why this alone could benefit your business.

Even if that one person who pinned your crocheted doormat with every intention of buying it that Christmas forgets completely, there is a very good chance that the following year they will stumble upon the same pin while reviewing their “Christmas Ideas” board. They will remember why it got pinned in the first place, and purchase it right then and there. Your products and services are saved in Pinterest cyberspace.

For information on how to get your company started on a successful social media marketing strategy, contact the experts at Directory One at 713-465-0051.

DNS Services – Another Misleading Solicitation

Working in the world of web may typically require you to be well educated and a quick problem solver. However, getting a solicitation from DNS Services could trick the best of us into paying a bill we didn’t actually accrue.

DNS is a common term known by most web gurus, an acronym for domain name system, possibly making their letter seem legitimate at first. Not sure yet? Their website may convince you even further that they don’t mean any harm. How could a website with a sleek and modern design be trying to trick you out of money?

This is no new trick, it is your run-of-the-mill white rabbit hat trick that scamming domain name registration companies pull to try to gain new customers. You may received a letter in the mail from DNS Services in Vancouver, WA addressed to you or your company informing you that this letter is a “Final Notice” to pay for your domain name services.

This is a lie. Unless you are 100% positive that you use DNS Services, be extremely cautious about paying any amount of money to them.

Without any other explanation, this must be the scammiest method of trying to acquire new customers. At least the similar companies that send out misleading letters will have a statements like “this is not a bill” somewhere on the letter. DNS Services offers no such relief for those who read carefully. The letter appears in the format of an invoice and gives all the right information to try and appear as accurate as possible.

A quick search for this company will yield results that indicate the distrust that should be held for DNS Services. The company’s Yelp page is filled with negative and a few angry reviews.

Be safe out there on the internet and when reading your mail. Directory One always tries to keep our clients and friends safe on the internet by updating our blog with information on any scam related to the web.

Domain Registry of America SCAM

If you are a website owner or operator, you’re used to receiving notifications from your provider that your domain name registry is up for renewal. For most of us, each year we have to update certain properties on our websites: copyrights, hosting, and domain name registration. However,  if you had a third party marketing company, employee, friend, step-son, cat sitter etc. set up or handle your website you might receive a notice asking to renew your registration, pay the money, and be none-the-wiser that you actually just got scammed.

Domain Registry of America may seem like a legitimate service and, in fact, they are. They have a decent website in which they market that they will give you “free hosting services” with domain registration. They do serve as both a hosting and domain registration company. It is their tactics used to acquire new customers that should be considered unethical at best.

From what has been buzzing around the internet, Domain Registry of America uses Whois sites to find current domain names and physical addresses of websites that use another hosting and domain provider. Then, they send a letter informing the recipient that their domain name is expiring soon and they must renew.

The top right of the letter reads in large text: “DOMAIN NAME EXPIRATION NOTICE” (pictured below). If you continue reading it becomes clearer that they want you to “switch today” to their services from your current provider.  However, for many people who see that header declaring their domain name has expired, they pay the bill and switch their services to DROA without even realizing.

Now, this may not concern everyone and DROA keeps it legal by declaring on the page: ”This statement is not a bill” in bold text. It is the ethics (or lack there of) in their approach that is questionable.

As a domain name registration and website hosting company, Directory One is very familiar with handling the renewal of these services. We needed to let our clients and others on the web know about this domain name registration scam. So be careful and make sure to take the time to read every statement received carefully.

Domain Registry of American SCAM

Header of Domain Registry of American scam letters.