Search Engine Optimization (SEO) in Houston and around the world is a very effective approach to generate qualified prospective customers. However, it is not the only way to generate targeted, qualified prospects and traffic to your website.

Most successful businesses choose to work with an Internet marketing company that will handle their PPC management for them. This way, you can be sure that not only are the top keywords being utilized, but also that it is being monitored daily.

It always helps to pull in additional traffic to your website, and link building is a marketing action aimed at doing just that. Websites with a higher volume of inbound links will rank higher in Google as well. There are a number of ways to generate quality inbound links. It is important to remember though that quality counts more than quantity when back linking. Directory One can create a custom link building campaign for your website, to ensure that you reach the perfect audience.

Press release optimization and distribution is a proven way to get your website noticed. Strongly written press releases can get your name on sites such as CBS, and have the ability to make headlines on Google and Yahoo news.

Marketing content is content designed to solve people’s problems. In real time, this can be anything from a paper pamphlet to one of those annoying adverts that get stuck underneath windshield wipers in parking lots. The problem with this form of paper advertising is that first of all, it’s messy.