Blogging occupies a huge percentage of Internet presence. An increasing number of individuals turn to blogs to gain information as well as to learn more about specific companies.
Colateral Material
Your business isn’t one size fits all, so why should your marketing be limited to one or two communication methods? Collateral marketing materials, including flyers, pamphlets, and much more, could be an interesting option for you to explore.
Email Marketing
Customer outreach is a vital part of any successful business, and email marketing is a powerful tool to accomplish this…
Video Production
Video production is creating video content and ultimately delivering a finished product, whether that be in the form of a television commercial, a corporate video, or a video clip for use on your business website. The size and scale of your production can range as well. Most small to medium sized businesses want to keep a reasonable budget and a realistic production schedule, regardless of what they are filming. In order for your video to be a success (and ultimately, to make you money), keep in mind a few simple guidelines from a Houston marketing company.
Video Marketing
Reach your target audience with a promotional video created by Directory One, a full service Internet marketing company in Houston offering video marketing services. Through video marketing, you can reach a very large audience in a short period of time, and allows you to communicate your message in a fun, effective way. Video marketing is an essential part of any marketing strategy – call Directory One today to learn about our video production options.
Video Editing
Video production is a systematic process, and usually involves the work of many different people. One element that should never be overlooked in the often hectic process of creating and filming a company video is the editing portion. Good editing will make all the difference in how successful a video is for your business. Think back to the last time you watched a YouTube video on a subject with which you were unfamiliar. How quickly did it grab your interest? If the video started out rather lackluster, how many minutes (or seconds) did you watch it before deciding to bail? For most people, unless a video grabs their attention in one minute or less, they will hit the back key. Therefore, it is vital that you eliminate any weak or boring bits out of your video. Your Houston video marketing company can help you to determine what will present your business in the best light.
Speciality Video
Corporate videos may seem like a plain idea – film a training session, or a demonstration of a product, and post it for your employees to view. Typically, corporate videos are created for a limited audience, and the size and scale of the video depends greatly on the company’s budget.
Virtual Tours
Today’s demanding customers want to see the inside of your business before they arrive. A designed Virtual Tour using Google Street View technology is one of the fastest and most affordable ways to show off your services and the ambiance of your business. Give them what they want.
Responsive Web Design
Understanding how to make your website stand out from the rest is the business of Directory One, a top website design company in Houston. Through different web design packages, including an option for custom designing your own, we allow your company to shine. If you want to represent your business online, website design isn’t a choice, it’s a necessity. Our team of web designers know what works, and know how to create the ideal user experience. Plus, you get to be involved as well, and learn what makes your website a success. We give you the tools to continue to grow and develop your business, and don’t try to confuse you with overly technical jargon. The design of your site is the very first thing a consumer will notice, and first impressions are very important. Through user-friendly navigation, original content, and effective use of graphics, we ensure that the first impression is always one to remember. Contact Directory One, Houston’s website design company today to learn more about our process, as well as our different packaging options. Call 713-465-0051 to get started today.
Web Hosting
Web hosting is placing your website files on a server that is accessible for public viewing. Internet marketing company Directory One, offers website hosting for all our clients, either as part of your marketing package, or as an a la carte service. Every one of Directory One’s clients has different web hosting needs. Some require an extensive amount of space, especially if they are a slightly larger company or have many pages of products and services. Some are more modest. Whatever your company’s needs, we have a web hosting package to suit. In addition, as your company grows, you can always upgrade to a larger hosting package, which includes more services to allow your business to go fully online. Contact us today at 713-465-0051 and we can assist you with the hosting process or with buying a domain name.
Domain Name Registration
Choosing a domain name, the name of your website, is the first step in creating a web presence. In order to avoid Internet overcrowding, there is a process website owners must go through to finalize their domain name. Your name and business information must be added to the central registry of all domain names by an approved registrar, such as the Houston domain registration experts at Directory One. Only approved registrars have the ability to register domain names.
Website Content Writing
Choosing the right words in advertising is the difference between selling yourself and selling your competition. However, often the same people that hold this as a golden maxim in print ads and broadcast media shrug off their website content as second priority.
SEARCH ENGINE OPTIMIZATION
Search Engine Optimization (SEO) in Houston and around the world is a very effective approach to generate qualified prospective customers. However, it is not the only way to generate targeted, qualified prospects and traffic to your website.
Pay Per Click Management
Most successful businesses choose to work with an Internet marketing company that will handle their PPC management for them. This way, you can be sure that not only are the top keywords being utilized, but also that it is being monitored daily.
Link Building
It always helps to pull in additional traffic to your website, and link building is a marketing action aimed at doing just that. Websites with a higher volume of inbound links will rank higher in Google as well. There are a number of ways to generate quality inbound links. It is important to remember though that quality counts more than quantity when back linking. Directory One can create a custom link building campaign for your website, to ensure that you reach the perfect audience.
Press Release
Press release optimization and distribution is a proven way to get your website noticed. Strongly written press releases can get your name on sites such as CBS, and have the ability to make headlines on Google and Yahoo news.
Content Marketing
Marketing content is content designed to solve people’s problems. In real time, this can be anything from a paper pamphlet to one of those annoying adverts that get stuck underneath windshield wipers in parking lots. The problem with this form of paper advertising is that first of all, it’s messy.