I recently wrote an article for Directory One with 5 incredible mobile website optimization tips. Here they are in short:

  1. Know Your Audience – Establish the primary goal and focus on the mobile website so that the desired information is readily available for target mobile Internet users.
  2. Simplicity is Key – Do not be over-complicated.
  3. Link It – Your mobile websites function at a snap shot of the desktop website.
  4. User-Friendly Images – Make images touch and click-friendly for mobile users.
  5. Apply SEO Guidelines – Use Search Engine Optimization best practices for mobile websites.