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Legal Keywords in SEO Strategy for Houston Law Firms

Legal Keywords as a Successful SEO Strategy

Even before the rise of the internet, most professionals understood the importance of relevant keywords in advertising campaigns. For example, Houston law firms may have used such legal keywords as “Personal Injury”, “Workers Compensation” or “Patent Attorney” to draw attention to the types of legal services they offered their clients. Although the medium has changed, and there are algorithms that help web development companies know which legal keywords to use for any given company, the basic idea behind advertising keywords has remained the same: It is of utmost importance to use words that highlight the type of products and legal services that potential clients are searching for. In SEO strategy, this translates to using popular keywords throughout the text of your Houston law firm website, as well as pay-per-click advertising.

The big question then becomes: How do you know what types of words internet users are searching for during any given day? There are programs and computer applications that allow experienced web development professionals to target legal keywords and incorporate them into your website and pay-per-click ads. Some keywords are so overused (i.e. family law attorneys, divorce attorneys) that the competition makes them all but meaningless unless they are paired with more specific and timely legal keywords as part of a professional SEO strategy. Legal keywords are not always static, though; unforeseen events, or even the changing of the seasons can influence keywords.

Directory One

Directory One has a staff of experienced web professionals who understand how to apply the latest legal keyword search algorithms in an effort to create the most effective SEO strategy. We handle the web marketing needs of many Houston law firms and we work hard to establish a vision for our clients that incorporate both the mission of their firms, as well as the latest in SEO strategies. Contact us or call us today at 713-269-3094 and let us help your firm get started with building a site that will drive business and increase your visibility.


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