{"id":994,"date":"2008-12-18T11:37:18","date_gmt":"2008-12-18T15:37:18","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?p=994"},"modified":"2025-07-02T09:10:32","modified_gmt":"2025-07-02T14:10:32","slug":"press-release-case-study","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/press-release-case-study.html","title":{"rendered":"Press Release Case Study"},"content":{"rendered":"

by Herb Firestone
\nMarketing Coordinator<\/p>\n

The following is an excerpt from a joint press release for Directory One and Dovari, Inc. – a well-known provider of customer relationship management and sales force automation software.<\/p>\n

Directory One, Houston’s Largest Website Marketing Firm, Awards Dovarri Multi-Year CRM Agreement Mon. December 08, 2008; Posted: 10:59 AM<\/strong><\/p>\n

“HOUSTON, TX, Dec 08, 2008 (MARKET WIRE via COMTEX) — PowerRating — Dovarri, Inc., provider of revolutionary Customer Relationship Management and Sales Force Automation software (CRM\/SFA), announced today a multi-year agreement with their newest client, Houston-based Directory One, Inc. Owned by Philip O’Hara, Directory One has retained Dovarri to provide CRM and SFA services through Orizon, Dovarri’s recently released software.”<\/p>\n

The following list is only a small sampling of the news sites that picked up and republished the Directory One – Dovari press release:<\/p>\n

CNN Money<\/strong><\/p>\n

Wall Street Journal Market Watch<\/strong><\/p>\n

Computer Weekly<\/strong><\/p>\n

Yahoo Finance<\/strong><\/p>\n

Street Insider<\/strong><\/p>\n

An impressive list of web publications for sure \u2013 but what if you\u2019re a small business that markets regionally or even locally?<\/p>\n

The primary reason for writing and distributing optimized press releases is to have them reprinted by authority sites including those all-important backlinks.<\/p>\n

Businesses located in Houston, Texas and worldwide choose Directory One to write and distribute press releases<\/a><\/strong> because press releases written and distributed by Directory One actually get picked up and are reprinted by authority sites around the web.<\/p>\n

Press releases written and distributed by Directory One are listed in Google News, Yahoo News, and MSN News over 95% of the time.<\/p>\n

Recent Directory One press release campaigns for local Houston businesses include John Moore Services, Elaine\u2019s Florist, and 3 Men Movers.<\/p>\n","protected":false},"excerpt":{"rendered":"

The primary reason for writing and distributing optimized press releases is to have them reprinted by authority sites including those all-important backlinks.<\/p>\n","protected":false},"author":2,"featured_media":4973,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[177,175,176,400],"class_list":["post-994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases","tag-press-release-case-study","tag-press-release-copywriting","tag-press-release-distribution","tag-seo-press-releases"],"yoast_head":"\nPress Release Case Study<\/title>\n<meta name=\"description\" content=\"The primary reason for writing and distributing optimized press releases is to have them reprinted by authority sites including those all-important backlinks.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, 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