{"id":869,"date":"2008-12-16T11:45:57","date_gmt":"2008-12-16T15:45:57","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?p=869"},"modified":"2025-07-02T09:11:59","modified_gmt":"2025-07-02T14:11:59","slug":"google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html","title":{"rendered":"Google is Automatically Targeting Mobile Users with Your Regular Adwords Ads!"},"content":{"rendered":"<p>According to the an internet research firm eMarketer, there are approximately 405 million mobile phone users with internet capabilities.&nbsp; With recent changes in Google Adwords, there is an auto feature for mobile ads placement.&nbsp; If you haven&#8217;t notice, it is automatically selected for you when you write text ads in Adwords and you have the option to opt out.&nbsp; Of course not all devices are going to have these ads delivered to them, only iPhones and other mobile devices with full Internet browsers will be targeted.&nbsp; To write ads for other phones with internet capabilities, you must follow Google&#8217;s guidelines on writing for these devices.&nbsp; Fewer characters are allowed in mobile ads than in standard text ads, and each ad must link to a mobile landing page.&nbsp; Regular Adwords image ads needs to have the content network turned on in order for them to show.<\/p>\n<p><a title=\"Learn more about Google Mobile Ads Placement\" href=\"https:\/\/adwords.google.com\/support\/bin\/answer.py?answer=107265&amp;hl=en_US\" target=\"_blank\" rel=\"noopener noreferrer\">Learn more here&#8230;<\/a><\/p>\n<p>Suddenly, the reach of users have dramatically increased without any extra efforts.&nbsp; Google certainly knows how to open markets for advertisers.&nbsp;&nbsp; This gives Adwords and PPC managers a new role and that is to study the implications on their client&#8217;s advertising performance and budgets.<\/p>\n<p>We can think of one benefit for advertisers and that is their phone numbers suddenly takes center stage and certainly becomes an obvious call to action.<\/p>\n<p>Back to the phones, certainly Google phones and Iphones will be the focus of this now new channel.&nbsp; Google is a smart company and moving at lightning speed.&nbsp; Nevertheless, Google has always made it easy for advertisers and PPC managers to benefit from the changing landscape.&nbsp; They are changing how to reach customers with advertising faster than anyone or any industry can predict.&nbsp; The result will have to be determined after some data can be gathered.&nbsp; This a positive step for the industry or any industry for that matter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to the an internet research firm eMarketer, there are approximately 405 million mobile phone users with internet capabilities.&nbsp; With recent changes in Google Adwords, there is an auto feature for mobile ads placement.&nbsp; If you haven&#8217;t notice, it is automatically selected for you when you write text ads in Adwords and you have the option to opt out.&nbsp; Of course not all devices are going to have these ads delivered to them, only iPhones and other mobile devices with full Internet browsers will be targeted.&nbsp; To write ads for other phones with internet capabilities, you must follow Google&#8217;s guidelines on writing for these devices.&nbsp; Fewer characters are allowed in mobile ads than in standard text ads, and each ad must link to a mobile landing page.&nbsp; Regular Adwords image ads needs to have the content network turned on in order for them to show. Learn more here&#8230; Suddenly, the reach of users have dramatically increased without any extra efforts.&nbsp; Google certainly knows how to open markets for advertisers.&nbsp;&nbsp; This gives Adwords and PPC managers a new role and that is to study the implications on their client&#8217;s advertising performance and budgets. We can think of one benefit for advertisers<\/p>\n","protected":false},"author":1,"featured_media":4974,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[162,164,165,161,536,163],"class_list":["post-869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-management","tag-adwords","tag-adwords-configuration","tag-adwords-management","tag-mobile-ads","tag-ppc-management","tag-ppc-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AdWords: Google Auto-Targets Mobile Users by Default<\/title>\n<meta name=\"description\" content=\"Learn how Google AdWords automatically targets mobile users, affecting your ad reach and spend. Discover how to adjust your settings effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.directoryone.com\/blog\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdWords: Google Auto-Targets Mobile Users by Default\" \/>\n<meta property=\"og:description\" content=\"Learn how Google AdWords automatically targets mobile users, affecting your ad reach and spend. Discover how to adjust your settings effectively.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.directoryone.com\/blog\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html\" \/>\n<meta property=\"og:site_name\" content=\"Search Engine Marketing &amp; Optimization Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smo.sem.seo\" \/>\n<meta property=\"article:published_time\" content=\"2008-12-16T15:45:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-02T14:11:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/google-alternatives-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Directory One\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Directory One\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html\"},\"author\":{\"name\":\"Directory One\",\"@id\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/#\\\/schema\\\/person\\\/72b06653ae945412b7e913abee89833c\"},\"headline\":\"Google is Automatically Targeting Mobile Users with Your Regular Adwords Ads!\",\"datePublished\":\"2008-12-16T15:45:57+00:00\",\"dateModified\":\"2025-07-02T14:11:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html\"},\"wordCount\":331,\"publisher\":{\"@id\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/wp-content\\\/uploads\\\/google-alternatives-scaled-1.jpg\",\"keywords\":[\"adwords\",\"adwords configuration\",\"adwords management\",\"mobile ads\",\"Pay Per Click Marketing | PPC Management\",\"ppc ads\"],\"articleSection\":[\"Pay Per Click Marketing | PPC Management\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html\",\"url\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html\",\"name\":\"AdWords: Google Auto-Targets Mobile Users by Default\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/wp-content\\\/uploads\\\/google-alternatives-scaled-1.jpg\",\"datePublished\":\"2008-12-16T15:45:57+00:00\",\"dateModified\":\"2025-07-02T14:11:59+00:00\",\"description\":\"Learn how Google AdWords automatically targets mobile users, affecting your ad reach and spend. 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