{"id":869,"date":"2008-12-16T11:45:57","date_gmt":"2008-12-16T15:45:57","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?p=869"},"modified":"2025-07-02T09:11:59","modified_gmt":"2025-07-02T14:11:59","slug":"google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html","title":{"rendered":"Google is Automatically Targeting Mobile Users with Your Regular Adwords Ads!"},"content":{"rendered":"<p>According to the an internet research firm eMarketer, there are approximately 405 million mobile phone users with internet capabilities.&nbsp; With recent changes in Google Adwords, there is an auto feature for mobile ads placement.&nbsp; If you haven&#8217;t notice, it is automatically selected for you when you write text ads in Adwords and you have the option to opt out.&nbsp; Of course not all devices are going to have these ads delivered to them, only iPhones and other mobile devices with full Internet browsers will be targeted.&nbsp; To write ads for other phones with internet capabilities, you must follow Google&#8217;s guidelines on writing for these devices.&nbsp; Fewer characters are allowed in mobile ads than in standard text ads, and each ad must link to a mobile landing page.&nbsp; Regular Adwords image ads needs to have the content network turned on in order for them to show.<\/p>\n<p><a title=\"Learn more about Google Mobile Ads Placement\" href=\"https:\/\/adwords.google.com\/support\/bin\/answer.py?answer=107265&amp;hl=en_US\" target=\"_blank\" rel=\"noopener noreferrer\">Learn more here&#8230;<\/a><\/p>\n<p>Suddenly, the reach of users have dramatically increased without any extra efforts.&nbsp; Google certainly knows how to open markets for advertisers.&nbsp;&nbsp; This gives Adwords and PPC managers a new role and that is to study the implications on their client&#8217;s advertising performance and budgets.<\/p>\n<p>We can think of one benefit for advertisers and that is their phone numbers suddenly takes center stage and certainly becomes an obvious call to action.<\/p>\n<p>Back to the phones, certainly Google phones and Iphones will be the focus of this now new channel.&nbsp; Google is a smart company and moving at lightning speed.&nbsp; Nevertheless, Google has always made it easy for advertisers and PPC managers to benefit from the changing landscape.&nbsp; They are changing how to reach customers with advertising faster than anyone or any industry can predict.&nbsp; The result will have to be determined after some data can be gathered.&nbsp; This a positive step for the industry or any industry for that matter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to the an internet research firm eMarketer, there are approximately 405 million mobile phone users with internet capabilities.&nbsp; With recent changes in Google Adwords, there is an auto feature for mobile ads placement.&nbsp; If you haven&#8217;t notice, it is automatically selected for you when you write text ads in Adwords and you have the option to opt out.&nbsp; Of course not all devices are going to have these ads delivered to them, only iPhones and other mobile devices with full Internet browsers will be targeted.&nbsp; To write ads for other phones with internet capabilities, you must follow Google&#8217;s guidelines on writing for these devices.&nbsp; Fewer characters are allowed in mobile ads than in standard text ads, and each ad must link to a mobile landing page.&nbsp; Regular Adwords image ads needs to have the content network turned on in order for them to show. Learn more here&#8230; Suddenly, the reach of users have dramatically increased without any extra efforts.&nbsp; Google certainly knows how to open markets for advertisers.&nbsp;&nbsp; This gives Adwords and PPC managers a new role and that is to study the implications on their client&#8217;s advertising performance and budgets. We can think of one benefit for advertisers<\/p>\n","protected":false},"author":1,"featured_media":4974,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[162,164,165,161,536,163],"class_list":["post-869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-management","tag-adwords","tag-adwords-configuration","tag-adwords-management","tag-mobile-ads","tag-ppc-management","tag-ppc-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AdWords: Google Auto-Targets Mobile Users by Default<\/title>\n<meta name=\"description\" content=\"Learn how Google AdWords automatically targets mobile users, affecting your ad reach and spend. Discover how to adjust your settings effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.directoryone.com\/blog\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdWords: Google Auto-Targets Mobile Users by Default\" \/>\n<meta property=\"og:description\" content=\"Learn how Google AdWords automatically targets mobile users, affecting your ad reach and spend. Discover how to adjust your settings effectively.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.directoryone.com\/blog\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html\" \/>\n<meta property=\"og:site_name\" content=\"Search Engine Marketing &amp; Optimization Blog\" \/>\n<meta property=\"article:published_time\" content=\"2008-12-16T15:45:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-02T14:11:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/google-alternatives-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Directory One\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Directory One\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html\"},\"author\":{\"name\":\"Directory One\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/72b06653ae945412b7e913abee89833c\"},\"headline\":\"Google is Automatically Targeting Mobile Users with Your Regular Adwords Ads!\",\"datePublished\":\"2008-12-16T15:45:57+00:00\",\"dateModified\":\"2025-07-02T14:11:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html\"},\"wordCount\":331,\"image\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/google-alternatives-scaled-1.jpg\",\"keywords\":[\"adwords\",\"adwords configuration\",\"adwords management\",\"mobile ads\",\"Pay Per Click Marketing | PPC Management\",\"ppc ads\"],\"articleSection\":[\"Pay Per Click Marketing | PPC Management\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html\",\"url\":\"https:\/\/www.directoryone.com\/blog\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html\",\"name\":\"AdWords: Google Auto-Targets Mobile Users by Default\",\"isPartOf\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/google-alternatives-scaled-1.jpg\",\"datePublished\":\"2008-12-16T15:45:57+00:00\",\"dateModified\":\"2025-07-02T14:11:59+00:00\",\"author\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/72b06653ae945412b7e913abee89833c\"},\"description\":\"Learn how Google AdWords automatically targets mobile users, affecting your ad reach and spend. Discover how to adjust your settings effectively.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.directoryone.com\/blog\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html#primaryimage\",\"url\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/google-alternatives-scaled-1.jpg\",\"contentUrl\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/google-alternatives-scaled-1.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.directoryone.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google is Automatically Targeting Mobile Users with Your Regular Adwords Ads!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/#website\",\"url\":\"https:\/\/www.directoryone.com\/blog\/\",\"name\":\"Search Engine Marketing &amp; Optimization Blog\",\"description\":\"Directory One\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.directoryone.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/72b06653ae945412b7e913abee89833c\",\"name\":\"Directory One\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/94a2a725f290fe27e63003e7e27744c1f1c9270a102b5c7bf307942ae0179a59?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/94a2a725f290fe27e63003e7e27744c1f1c9270a102b5c7bf307942ae0179a59?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/94a2a725f290fe27e63003e7e27744c1f1c9270a102b5c7bf307942ae0179a59?s=96&d=mm&r=g\",\"caption\":\"Directory One\"},\"sameAs\":[\"http:\/\/www.directoryone.com\/\"],\"url\":\"https:\/\/www.directoryone.com\/blog\/author\/admin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AdWords: Google Auto-Targets Mobile Users by Default","description":"Learn how Google AdWords automatically targets mobile users, affecting your ad reach and spend. Discover how to adjust your settings effectively.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.directoryone.com\/blog\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html","og_locale":"en_US","og_type":"article","og_title":"AdWords: Google Auto-Targets Mobile Users by Default","og_description":"Learn how Google AdWords automatically targets mobile users, affecting your ad reach and spend. Discover how to adjust your settings effectively.","og_url":"https:\/\/www.directoryone.com\/blog\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html","og_site_name":"Search Engine Marketing &amp; Optimization Blog","article_published_time":"2008-12-16T15:45:57+00:00","article_modified_time":"2025-07-02T14:11:59+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/google-alternatives-scaled-1.jpg","type":"image\/jpeg"}],"author":"Directory One","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Directory One","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.directoryone.com\/blog\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html#article","isPartOf":{"@id":"https:\/\/www.directoryone.com\/blog\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html"},"author":{"name":"Directory One","@id":"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/72b06653ae945412b7e913abee89833c"},"headline":"Google is Automatically Targeting Mobile Users with Your Regular Adwords Ads!","datePublished":"2008-12-16T15:45:57+00:00","dateModified":"2025-07-02T14:11:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.directoryone.com\/blog\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html"},"wordCount":331,"image":{"@id":"https:\/\/www.directoryone.com\/blog\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html#primaryimage"},"thumbnailUrl":"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/google-alternatives-scaled-1.jpg","keywords":["adwords","adwords configuration","adwords management","mobile ads","Pay Per Click Marketing | PPC Management","ppc ads"],"articleSection":["Pay Per Click Marketing | PPC Management"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.directoryone.com\/blog\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html","url":"https:\/\/www.directoryone.com\/blog\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html","name":"AdWords: Google Auto-Targets Mobile Users by Default","isPartOf":{"@id":"https:\/\/www.directoryone.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.directoryone.com\/blog\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html#primaryimage"},"image":{"@id":"https:\/\/www.directoryone.com\/blog\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html#primaryimage"},"thumbnailUrl":"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/google-alternatives-scaled-1.jpg","datePublished":"2008-12-16T15:45:57+00:00","dateModified":"2025-07-02T14:11:59+00:00","author":{"@id":"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/72b06653ae945412b7e913abee89833c"},"description":"Learn how Google AdWords automatically targets mobile users, affecting your ad reach and spend. Discover how to adjust your settings effectively.","breadcrumb":{"@id":"https:\/\/www.directoryone.com\/blog\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.directoryone.com\/blog\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.directoryone.com\/blog\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html#primaryimage","url":"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/google-alternatives-scaled-1.jpg","contentUrl":"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/google-alternatives-scaled-1.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/www.directoryone.com\/blog\/google-is-automatically-targeting-mobile-users-with-your-regular-adword-ads.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.directoryone.com\/blog"},{"@type":"ListItem","position":2,"name":"Google is Automatically Targeting Mobile Users with Your Regular Adwords Ads!"}]},{"@type":"WebSite","@id":"https:\/\/www.directoryone.com\/blog\/#website","url":"https:\/\/www.directoryone.com\/blog\/","name":"Search Engine Marketing &amp; Optimization Blog","description":"Directory One","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.directoryone.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/72b06653ae945412b7e913abee89833c","name":"Directory One","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/94a2a725f290fe27e63003e7e27744c1f1c9270a102b5c7bf307942ae0179a59?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/94a2a725f290fe27e63003e7e27744c1f1c9270a102b5c7bf307942ae0179a59?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/94a2a725f290fe27e63003e7e27744c1f1c9270a102b5c7bf307942ae0179a59?s=96&d=mm&r=g","caption":"Directory One"},"sameAs":["http:\/\/www.directoryone.com\/"],"url":"https:\/\/www.directoryone.com\/blog\/author\/admin"}]}},"_links":{"self":[{"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/posts\/869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/comments?post=869"}],"version-history":[{"count":14,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/posts\/869\/revisions"}],"predecessor-version":[{"id":4975,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/posts\/869\/revisions\/4975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/media\/4974"}],"wp:attachment":[{"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/media?parent=869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/categories?post=869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/tags?post=869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}