{"id":81,"date":"2007-09-21T21:14:00","date_gmt":"2007-09-22T01:14:00","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/internet-marketing\/what-is-the-most-important-thing-in-search-engine-marketing\/"},"modified":"2015-02-02T14:22:54","modified_gmt":"2015-02-02T20:22:54","slug":"what-is-the-most-important-thing-in-search-engine-marketing","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/what-is-the-most-important-thing-in-search-engine-marketing.html","title":{"rendered":"What is The Most Important Thing You Can Do In Search Engine Marketing?"},"content":{"rendered":"

Author: Philip O’Hara
\nSearch Engine Marketing Salesperson<\/a><\/p>\n

Be sure the person answering your phone\u00a0is smart enough to answer just a few questions. Record those calls on paper or by computer. This is the very first part of the sales process.\u00a0It should start right after the call is answered.<\/p>\n

Remember that information gathering is\u00a0the first stage in the sales process. Listening will make the sale for you. Who are they? What’s their\u00a0name? How did they find you? If they found you on the internet, whose search engine and what keyphrase was used. By getting their domain, you can sometimes get a great deal of information from www.who.is<\/a><\/p>\n

Never let a sales\u00a0call go to\u00a0auto attendant or voice mail system. Over half of the people who phone you will hang up if the call goes to an auto attendant or voice mail system.<\/p>\n

Remember that search engine marketing leads to many more sales calls by phone. If you are getting a few e-mails a week from your website, you should be getting double the calls. Sometimes you will get as many as 5 times the calls to the e-mail. People like to do business the old fashioned way over the phone\u00a0and they want answers right now.<\/p>\n","protected":false},"excerpt":{"rendered":"

Author: Philip O’Hara Search Engine Marketing Salesperson Be sure the person answering your phone\u00a0is smart enough to answer just a few questions. Record those calls on paper or by computer. This is the very first part of the sales process.\u00a0It should start right after the call is answered. Remember that information gathering is\u00a0the first stage in the sales process. Listening will make the sale for you. Who are they? What’s their\u00a0name? How did they find you? If they found you on the internet, whose search engine and what keyphrase was used. By getting their domain, you can sometimes get a great deal of information from www.who.is Never let a sales\u00a0call go to\u00a0auto attendant or voice mail system. Over half of the people who phone you will hang up if the call goes to an auto attendant or voice mail system. Remember that search engine marketing leads to many more sales calls by phone. If you are getting a few e-mails a week from your website, you should be getting double the calls. Sometimes you will get as many as 5 times the calls to the e-mail. People like to do business the old fashioned way over the phone\u00a0and they want<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-81","post","type-post","status-publish","format-standard","hentry","category-internet-marketing"],"yoast_head":"\nWhat is The Most Important Thing You Can Do In Search Engine Marketing?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.directoryone.com\/blog\/what-is-the-most-important-thing-in-search-engine-marketing.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is The Most Important Thing You Can Do In Search Engine Marketing?\" \/>\n<meta property=\"og:description\" content=\"Author: Philip O’Hara Search Engine Marketing Salesperson Be sure the person answering your phone\u00a0is smart enough to answer just a few questions. Record those calls on paper or by computer. This is the very first part of the sales process.\u00a0It should start right after the call is answered. Remember that information gathering is\u00a0the first stage in the sales process. Listening will make the sale for you. Who are they? What’s their\u00a0name? How did they find you? If they found you on the internet, whose search engine and what keyphrase was used. By getting their domain, you can sometimes get a great deal of information from www.who.is Never let a sales\u00a0call go to\u00a0auto attendant or voice mail system. Over half of the people who phone you will hang up if the call goes to an auto attendant or voice mail system. Remember that search engine marketing leads to many more sales calls by phone. If you are getting a few e-mails a week from your website, you should be getting double the calls. Sometimes you will get as many as 5 times the calls to the e-mail. People like to do business the old fashioned way over the phone\u00a0and they want\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.directoryone.com\/blog\/what-is-the-most-important-thing-in-search-engine-marketing.html\" \/>\n<meta property=\"og:site_name\" content=\"Search Engine Marketing & Optimization Blog\" \/>\n<meta property=\"article:published_time\" content=\"2007-09-22T01:14:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-02-02T20:22:54+00:00\" \/>\n<meta name=\"author\" content=\"Directory One\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Directory One\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" 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