{"id":73,"date":"2007-09-06T17:30:48","date_gmt":"2007-09-06T21:30:48","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/internet-marketing\/setting-up-pay-per-click-in-google-part-ii\/"},"modified":"2015-02-02T14:24:37","modified_gmt":"2015-02-02T20:24:37","slug":"setting-up-pay-per-click-in-google-part-ii","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/setting-up-pay-per-click-in-google-part-ii.html","title":{"rendered":"Setting Up Pay Per Click in Google Part II"},"content":{"rendered":"

Author: Anne-Christine Johnson
\nDirectory One, Inc.
\nGoogle Pay Per Click Expert<\/a><\/p>\n

Once you have ad groups and written ads, you can start putting them into Google Adwords. This is a repetitive copy-and-paste process but well worth it, if you know how to apply Broad, Phrase and Exact matching<\/a> to your keywords. Using these matching options not only bring impressions<\/a> but also potential clicks.\u00a0Ad groups, ads and keywords stay the same. There is no extra work required thanks to a tool called Adwords Wrapper<\/a>.<\/p>\n

Example:\u00a0Broad:\u00a0A\/C Services
\nPhrase: “A\/C Services”
\nExact:\u00a0 [A\/C Services]\n

Broad, Phrase and Exact each have their own benefits and pitfalls. Exact match doesn’t receive as many clicks and impressions as Broad might; however Broad match is not as keyword targeted as Phrase match.<\/p>\n

Broad:\u00a0 If someone searches air conditioning service,<\/em> your ad appears\u00a0and can also appear in the plural and\u00a0in various relevant forms such as central air conditioning service. <\/em><\/p>\n

Phrase: Keywords in quotation marks allow your ads to appear only as air conditioning service<\/em> or possibly air condition service <\/em>or even with other terms. Phrase match targets more than Broad match.<\/p>\n

Exact: This is the most targeted way of matching. Air conditioning service<\/em> searched exactly that way allows your ad to appear as that and nothing else…not central air condition<\/em> or air condition service<\/em> or air conditioning services<\/em>. Impressions are weaker with Exact match but you are most likely to get clicks from the clients you want.<\/p>\n","protected":false},"excerpt":{"rendered":"

Author: Anne-Christine Johnson Directory One, Inc. Google Pay Per Click Expert Once you have ad groups and written ads, you can start putting them into Google Adwords. This is a repetitive copy-and-paste process but well worth it, if you know how to apply Broad, Phrase and Exact matching to your keywords. Using these matching options not only bring impressions but also potential clicks.\u00a0Ad groups, ads and keywords stay the same. There is no extra work required thanks to a tool called Adwords Wrapper. Example:\u00a0Broad:\u00a0A\/C Services Phrase: “A\/C Services” Exact:\u00a0 [A\/C Services] Broad, Phrase and Exact each have their own benefits and pitfalls. Exact match doesn’t receive as many clicks and impressions as Broad might; however Broad match is not as keyword targeted as Phrase match. Broad:\u00a0 If someone searches air conditioning service, your ad appears\u00a0and can also appear in the plural and\u00a0in various relevant forms such as central air conditioning service. Phrase: Keywords in quotation marks allow your ads to appear only as air conditioning service or possibly air condition service or even with other terms. Phrase match targets more than Broad match. Exact: This is the most targeted way of matching. Air conditioning service searched exactly that way allows<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-73","post","type-post","status-publish","format-standard","hentry","category-internet-marketing"],"yoast_head":"\nSetting Up Pay Per Click in Google Part II<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.directoryone.com\/blog\/setting-up-pay-per-click-in-google-part-ii.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Setting Up Pay Per Click in Google Part II\" \/>\n<meta property=\"og:description\" content=\"Author: Anne-Christine Johnson Directory One, Inc. Google Pay Per Click Expert Once you have ad groups and written ads, you can start putting them into Google Adwords. This is a repetitive copy-and-paste process but well worth it, if you know how to apply Broad, Phrase and Exact matching to your keywords. Using these matching options not only bring impressions but also potential clicks.\u00a0Ad groups, ads and keywords stay the same. There is no extra work required thanks to a tool called Adwords Wrapper. Example:\u00a0Broad:\u00a0A\/C Services Phrase: “A\/C Services” Exact:\u00a0 [A\/C Services] Broad, Phrase and Exact each have their own benefits and pitfalls. Exact match doesn’t receive as many clicks and impressions as Broad might; however Broad match is not as keyword targeted as Phrase match. Broad:\u00a0 If someone searches air conditioning service, your ad appears\u00a0and can also appear in the plural and\u00a0in various relevant forms such as central air conditioning service. Phrase: Keywords in quotation marks allow your ads to appear only as air conditioning service or possibly air condition service or even with other terms. Phrase match targets more than Broad match. Exact: This is the most targeted way of matching. 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