{"id":71,"date":"2007-09-06T16:06:23","date_gmt":"2007-09-06T20:06:23","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/internet-marketing\/setting-up-pay-per-click-in-google-part-i\/"},"modified":"2015-01-07T09:44:55","modified_gmt":"2015-01-07T15:44:55","slug":"setting-up-pay-per-click-in-google-part-i","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/setting-up-pay-per-click-in-google-part-i.html","title":{"rendered":"Setting Up Pay Per Click in Google Part I"},"content":{"rendered":"<p>Author: Anne-Christine Johnson<br \/>\nDirectory One, Inc.<br \/>\n<a title=\"Google Pay Per Click Advertising Expert\" href=\"http:\/\/www.directoryone.com\/ppc-management.htm\">Google Pay-Per-Click Advertising Expert<\/a><\/p>\n<p>Setting up Pay-Per-Click (PPC)\u00a0in Google requires careful attention to detail and extensive keyword research. Not only must you do the keyword research but\u00a0also you\u00a0need to make sure the keywords relate specifically to what you are advertising. Too many times I have seen two totally unrelated businesses show up on the same page. If my business is <a title=\"Search Engine Marketing\" href=\"http:\/\/www.directoryone.com\">Search Engine Marketing<\/a>, I do not want to rank under Telemarketer. Once keywords are narrowed down, the process of creating ad groups begins. Like choosing keywords that are relevant to your business, ad groups must also contain relevant keywords.<\/p>\n<p>Example: Ad group &#8211; A\/C Installation<br \/>\nKeyword\u00a0 &#8211; a\/c installation contractor, a\/c installer, etc.<\/p>\n<p>Narrowing down keywords and creating ad groups is important because the chances that someone will click on an ad is greater. Everytime someone clicks on an ad in Google, it is probably because the keyword they typed is in the ad more than once. Research the right keywords, narrow them down into ad groups and make sure your keywords exist in your ads.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Author: Anne-Christine Johnson Directory One, Inc. Google Pay-Per-Click Advertising Expert Setting up Pay-Per-Click (PPC)\u00a0in Google requires careful attention to detail and extensive keyword research. Not only must you do the keyword research but\u00a0also you\u00a0need to make sure the keywords relate specifically to what you are advertising. Too many times I have seen two totally unrelated businesses show up on the same page. If my business is Search Engine Marketing, I do not want to rank under Telemarketer. Once keywords are narrowed down, the process of creating ad groups begins. Like choosing keywords that are relevant to your business, ad groups must also contain relevant keywords. Example: Ad group &#8211; A\/C Installation Keyword\u00a0 &#8211; a\/c installation contractor, a\/c installer, etc. Narrowing down keywords and creating ad groups is important because the chances that someone will click on an ad is greater. Everytime someone clicks on an ad in Google, it is probably because the keyword they typed is in the ad more than once. Research the right keywords, narrow them down into ad groups and make sure your keywords exist in your ads.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-71","post","type-post","status-publish","format-standard","hentry","category-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Setting Up Pay Per Click in Google Part I<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.directoryone.com\/blog\/setting-up-pay-per-click-in-google-part-i.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Setting Up Pay Per Click in Google Part I\" \/>\n<meta property=\"og:description\" content=\"Author: Anne-Christine Johnson Directory One, Inc. Google Pay-Per-Click Advertising Expert Setting up Pay-Per-Click (PPC)\u00a0in Google requires careful attention to detail and extensive keyword research. Not only must you do the keyword research but\u00a0also you\u00a0need to make sure the keywords relate specifically to what you are advertising. Too many times I have seen two totally unrelated businesses show up on the same page. If my business is Search Engine Marketing, I do not want to rank under Telemarketer. Once keywords are narrowed down, the process of creating ad groups begins. Like choosing keywords that are relevant to your business, ad groups must also contain relevant keywords. Example: Ad group &#8211; A\/C Installation Keyword\u00a0 &#8211; a\/c installation contractor, a\/c installer, etc. Narrowing down keywords and creating ad groups is important because the chances that someone will click on an ad is greater. 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Research the right keywords, narrow them down into ad groups and make sure your keywords exist in your ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.directoryone.com\/blog\/setting-up-pay-per-click-in-google-part-i.html\" \/>\n<meta property=\"og:site_name\" content=\"Search Engine Marketing &amp; Optimization Blog\" \/>\n<meta property=\"article:published_time\" content=\"2007-09-06T20:06:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-01-07T15:44:55+00:00\" \/>\n<meta name=\"author\" content=\"Directory One\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Directory One\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/setting-up-pay-per-click-in-google-part-i.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/setting-up-pay-per-click-in-google-part-i.html\"},\"author\":{\"name\":\"Directory One\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/72b06653ae945412b7e913abee89833c\"},\"headline\":\"Setting Up Pay Per Click in Google Part I\",\"datePublished\":\"2007-09-06T20:06:23+00:00\",\"dateModified\":\"2015-01-07T15:44:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/setting-up-pay-per-click-in-google-part-i.html\"},\"wordCount\":197,\"articleSection\":[\"SE Internet Marketing | SE Online Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/setting-up-pay-per-click-in-google-part-i.html\",\"url\":\"https:\/\/www.directoryone.com\/blog\/setting-up-pay-per-click-in-google-part-i.html\",\"name\":\"Setting Up Pay Per Click in Google Part I\",\"isPartOf\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/#website\"},\"datePublished\":\"2007-09-06T20:06:23+00:00\",\"dateModified\":\"2015-01-07T15:44:55+00:00\",\"author\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/72b06653ae945412b7e913abee89833c\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/setting-up-pay-per-click-in-google-part-i.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.directoryone.com\/blog\/setting-up-pay-per-click-in-google-part-i.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/setting-up-pay-per-click-in-google-part-i.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.directoryone.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Setting Up Pay Per Click in Google Part I\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/#website\",\"url\":\"https:\/\/www.directoryone.com\/blog\/\",\"name\":\"Search Engine Marketing &amp; Optimization Blog\",\"description\":\"Directory One\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.directoryone.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/72b06653ae945412b7e913abee89833c\",\"name\":\"Directory One\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/94a2a725f290fe27e63003e7e27744c1f1c9270a102b5c7bf307942ae0179a59?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/94a2a725f290fe27e63003e7e27744c1f1c9270a102b5c7bf307942ae0179a59?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/94a2a725f290fe27e63003e7e27744c1f1c9270a102b5c7bf307942ae0179a59?s=96&d=mm&r=g\",\"caption\":\"Directory One\"},\"sameAs\":[\"http:\/\/www.directoryone.com\/\"],\"url\":\"https:\/\/www.directoryone.com\/blog\/author\/admin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Setting Up Pay Per Click in Google Part I","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.directoryone.com\/blog\/setting-up-pay-per-click-in-google-part-i.html","og_locale":"en_US","og_type":"article","og_title":"Setting Up Pay Per Click in Google Part I","og_description":"Author: Anne-Christine Johnson Directory One, Inc. 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