Eric Brantner
\nSEO Content Writer<\/p>\n
When writing copy for your website, the first thing you should ask yourself is \u201cWhat separates my company from the competition?\u201d While your first instinct might be something like customer service, that\u2019s just not going to cut it. Every company says they have the best customer service. Your website visitors won\u2019t be wowed by that.<\/p>\n
Also, avoid the use of ridiculous superlatives. Simply saying \u201cWe\u2019re the #1 company in our industry\u201d won\u2019t separate you from your competitors. No, you have to find something unique that adds value to your business. Something that a customer will grab hold of and associate with your brand for years to come.<\/p>\n
As an example, Domino\u2019s Pizza built their brand on the 30 minute guarantee. They drilled it into their customer\u2019s minds that they would have their pizza delivered within 30 minutes. This service added value to the Domino\u2019s brand. It distinguished them from all the other pizza joints in town. After all, everyone has experienced waiting hours for a pizza delivery at some point.<\/p>\n
FedEx is another prime example of a company separating itself from the competition. Through numerous TV ads, the company has dramatized how missed deliveries can ruin a company. That\u2019s why they absolutely guarantee you will receive your packages on time. This creates the impression that other shipping companies can\u2019t promise this (and they don\u2019t) and it adds value to the FedEx service.<\/p>\n
So, what really separates you from the competition? As a business owner, you should already know this going in, but if you don\u2019t, it\u2019s time to start brainstorming. Do you offer a unique guarantee or service that nobody else in your field does? Feature your unique qualities in your website copywriting. Don\u2019t just talk about the features, but explain how they will benefit the reader. Your website readers don\u2019t care about all the technical differences between you and the competition; they just want to know how your unique features will benefit them as a customer.<\/p>\n
It\u2019s only after you truly distinguish yourself from the competition that your online brand will have real value.<\/p>\n","protected":false},"excerpt":{"rendered":"
Eric Brantner SEO Content Writer When writing copy for your website, the first thing you should ask yourself is \u201cWhat separates my company from the competition?\u201d While your first instinct might be something like customer service, that\u2019s just not going to cut it. Every company says they have the best customer service. Your website visitors won\u2019t be wowed by that. Also, avoid the use of ridiculous superlatives. Simply saying \u201cWe\u2019re the #1 company in our industry\u201d won\u2019t separate you from your competitors. No, you have to find something unique that adds value to your business. Something that a customer will grab hold of and associate with your brand for years to come. As an example, Domino\u2019s Pizza built their brand on the 30 minute guarantee. They drilled it into their customer\u2019s minds that they would have their pizza delivered within 30 minutes. This service added value to the Domino\u2019s brand. It distinguished them from all the other pizza joints in town. After all, everyone has experienced waiting hours for a pizza delivery at some point. FedEx is another prime example of a company separating itself from the competition. Through numerous TV ads, the company has dramatized how missed deliveries can<\/p>\n","protected":false},"author":1,"featured_media":5000,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[1322],"class_list":["post-690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-copywriting","tag-web-copywriting"],"yoast_head":"\n