Eric Brantner<\/p>\n
Article distribution is a great way to help your business improve its online visibility. It also builds authority and gains you valuable inbound links. But you can\u2019t just throw any old article on an article directory and expect it to work wonders for your brand.<\/p>\n
That\u2019s why I\u2019ve come up with the anatomy of an SEO friendly article. This will help serve as a guide for creating content for article directories.<\/p>\n
Title<\/strong><\/p>\n <\/strong> List titles seem to be the most effective at garnering attention. Titles that start with \u201c5 Ways to\u2026\u201d or \u201c11 tips for\u2026\u201d make users interested in reading the list you\u2019ve created. The other reason lists are so effective is that they\u2019re easy to scan quickly. Online users tend to scan content rather than read it; so, they are naturally attracted to lists.<\/p>\n Opening Paragraph<\/strong><\/p>\n With online articles, it\u2019s usually best to get to the point as quickly as possible. Readers tend to have a short attention span online, and you only have a few seconds to grab their attention. For this reason, the beginning of your article needs to give a strong, compelling overview of the topic at hand. Before posting your article online, read through the first paragraph asking yourself \u201cDoes this make me want to keep reading this article?\u201d If the answer is no, rewrite the opening paragraph until it does make you want to keep reading.<\/p>\n Additionally, try to work your main keyword into the first paragraph. Again, don\u2019t do it at the expense of the paragraph\u2019s flow, but if you can get the keyword in early, it\u2019s beneficial for keyword placement.<\/p>\n Body<\/strong><\/p>\n The body of your text needs to be easy for readers to scan through. Since you\u2019ll probably be using the list format, you need to start each point with a bold, descriptive heading. This way, your reader can quickly scan through the list to understand your main points. Then, if they find your list interesting, they\u2019ll read through your support for each point on the list. On a side note, make your bolded headings keyword-rich if possible.<\/p>\n As well as properly placing keywords throughout the body of your article, you also want to use short paragraphs. This goes back to the point of internet readers scanning through content. If someone lands on an article that\u2019s just one long paragraph, you can rest assured they won\u2019t be reading that article. Keep the body of your content focused, and take advantage of white space.<\/p>\n Conclusion<\/strong><\/p>\n The conclusion of you article needs to wrap everything up in the article neatly. Additionally, it should entice readers to click on your website to learn more about you. Make sure the link back to your website has keyword-rich anchor text. This is one of the few times you\u2019ll get to control your anchor text, so take full advantage of the opportunity.<\/p>\n","protected":false},"excerpt":{"rendered":" Eric Brantner Article distribution is a great way to help your business improve its online visibility. It also builds authority and gains you valuable inbound links. But you can\u2019t just throw any old article on an article directory and expect it to work wonders for your brand. That\u2019s why I\u2019ve come up with the anatomy of an SEO friendly article. This will help serve as a guide for creating content for article directories. Title It all starts with the title. Since content on article directories tends to rank well, you need to make sure your title is keyword rich. However, don\u2019t commit the mistake of sacrificing an engaging title for the sake of keyword optimization. The key is to have a title that is both intriguing and keyword rich. List titles seem to be the most effective at garnering attention. Titles that start with \u201c5 Ways to\u2026\u201d or \u201c11 tips for\u2026\u201d make users interested in reading the list you\u2019ve created. The other reason lists are so effective is that they\u2019re easy to scan quickly. Online users tend to scan content rather than read it; so, they are naturally attracted to lists. Opening Paragraph With online articles, it\u2019s usually best to<\/p>\n","protected":false},"author":1,"featured_media":5009,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[149,148],"class_list":["post-674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-copywriting","tag-seo-article-distribution","tag-seo-friendly-content"],"yoast_head":"\n
\nIt all starts with the title. Since content on article directories tends to rank well, you need to make sure your title is keyword rich. However, don\u2019t commit the mistake of sacrificing an engaging title for the sake of keyword optimization. The key is to have a title that is both intriguing and keyword rich.<\/p>\n