{"id":658,"date":"2008-10-14T23:30:29","date_gmt":"2008-10-15T03:30:29","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?p=658"},"modified":"2025-07-02T10:24:53","modified_gmt":"2025-07-02T15:24:53","slug":"is-your-site-optimized-for-the-holidays","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/is-your-site-optimized-for-the-holidays.html","title":{"rendered":"Is Your Site Optimized for the Holidays?"},"content":{"rendered":"<p>Eric Brantner<br \/>\n<a href=\"http:\/\/www.directoryone.com\/website-content-development.htm\">SEO Content Writer<\/a><\/p>\n<p>In a little over two months, families will come together to celebrate the biggest holiday of the year, Christmas. But long before Christmas day arrives, they\u2019ll be online searching for gifts for all of their loved ones. When they go to the search engines, will your site turn up?<\/p>\n<p>It\u2019s time to start optimizing your site for the holidays. From the first week of November until just a few days before Christmas, shoppers will spend hundreds of millions of dollars online for Christmas gifts. If you optimize your site now, you could get a little chunk of that cash.<\/p>\n<p>Here are a few things you can do to make sure your site is holiday-ready.<br \/>\n<strong>\u2022&nbsp;Identify&nbsp; Seasonal Keywords-<\/strong> Is there a particular product that your business tends to sell a lot of around Christmas time? Are there seasonal keywords you should be targeting? Use <a href=\"http:\/\/www.google.com\/trends\">Google Trends <\/a>to help you determine which relevant keywords tend to go hot during the holiday season. Optimize your site for them now, and you\u2019ll be ready for the online shoppers.<\/p>\n<p><strong>\u2022&nbsp;Update Home Page-<\/strong> You need to start planning now for how you\u2019re going to change the design and content of your home page to appeal to holiday shoppers. When the shopping season officially starts, your old content just won\u2019t cut it anymore. Your design and content need to let visitors know immediately that your site is their source for Christmas shopping.<\/p>\n<p><strong>\u2022&nbsp;Create New Landing Pages-<\/strong> This goes hand in hand with the above point\u2014you need to update and optimize your landing pages for the holiday rush. When people land on your site form a PPC ad or email marketing message, they need to know this offer is specifically for the Christmas season. Reflect that in your call to action and headline. Also, be clear about the shipping deadline for holiday purchases. This builds trust with your customer so they know when to expect their packages.<\/p>\n<p><strong>\u2022&nbsp;Publish a Press Release-<\/strong> Since press releases tend to rank so well in the search engines, it\u2019s a good time for your business to publish a new one. Whether you\u2019re offering a special discount for the holidays or you simply want to announce your page redesign, a press release can be a great way to increase your online visibility during the holidays. Be sure to optimize it for seasonal keywords to get the most out of your <a href=\"http:\/\/www.directoryone.com\/copywriting\/press-releases.html\">online press release<\/a>.<br \/>\nTake the time now to make sure your site is ready for the holiday rush. You could see a huge increase in sales if you optimize properly.<\/p>\n<p>What do you think? Are there any holiday optimization tips you like to implement during the holidays? Let\u2019s hear about them in the replies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eric Brantner SEO Content Writer In a little over two months, families will come together to celebrate the biggest holiday of the year, Christmas. But long before Christmas day arrives, they\u2019ll be online searching for gifts for all of their loved ones. When they go to the search engines, will your site turn up? It\u2019s time to start optimizing your site for the holidays. From the first week of November until just a few days before Christmas, shoppers will spend hundreds of millions of dollars online for Christmas gifts. If you optimize your site now, you could get a little chunk of that cash. Here are a few things you can do to make sure your site is holiday-ready. \u2022&nbsp;Identify&nbsp; Seasonal Keywords- Is there a particular product that your business tends to sell a lot of around Christmas time? Are there seasonal keywords you should be targeting? Use Google Trends to help you determine which relevant keywords tend to go hot during the holiday season. Optimize your site for them now, and you\u2019ll be ready for the online shoppers. \u2022&nbsp;Update Home Page- You need to start planning now for how you\u2019re going to change the design and content of your<\/p>\n","protected":false},"author":1,"featured_media":5016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[142,141,143],"class_list":["post-658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-christmas-optimization","tag-holiday-optimization-tips","tag-seasonal-keywords"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Your Site Optimized for the Holidays?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.directoryone.com\/blog\/is-your-site-optimized-for-the-holidays.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Your Site Optimized for the Holidays?\" \/>\n<meta property=\"og:description\" content=\"Eric Brantner SEO Content Writer In a little over two months, families will come together to celebrate the biggest holiday of the year, Christmas. 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