{"id":65,"date":"2007-08-12T20:47:07","date_gmt":"2007-08-13T00:47:07","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/internet-marketing\/knowledge-and-execution-needed-in-search-engine-marketing-part-2\/"},"modified":"2024-09-09T11:36:37","modified_gmt":"2024-09-09T16:36:37","slug":"knowledge-and-execution-needed-in-search-engine-marketing-part-2","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/knowledge-and-execution-needed-in-search-engine-marketing-part-2.html","title":{"rendered":"&#8220;Part 2&#8221; Knowledge and Execution Needed In Search Engine Marketing"},"content":{"rendered":"<p><strong>Author<\/strong>: Philip O&#8217;Hara<br \/>\nPresident &amp; CEO<br \/>\n<a href=\"https:\/\/www.directoryone.com\/\">Directory One, Inc.<\/a><\/p>\n<p>A. Full Internet Protocol (IP) Addresses and\u00a0Hosting<\/p>\n<p>B. Keyword Rich Domain Names, for example (http:\/\/seolouisville.com\/)<\/p>\n<p>C. URL\u00a0Extensions<br \/>\n(<a href=\"https:\/\/www.directoryone.com\/houston-responsive-mobile-friendly-web-design-company.html\">https:\/\/www.directoryone.com\/houston-responsive-mobile-friendly-web-design-company.html<\/a>)<\/p>\n<p>D. Directory Structure<\/p>\n<p>The 4 areas above were covered in &#8220;Part 1&#8221; of Knowledge and Execution Needed In <a href=\"https:\/\/www.directoryone.com\/articles\/houston-search-engine-marketing-and-advertising-company.html\">Search Engine Marketing<\/a>.<\/p>\n<p>This week you&#8217;ll understand\u00a0the importance of knowing\u00a0how\u00a0one page will rank the best under one or two phrases, and that&#8217;s about all. Center your\u00a0text on the page around your keywords and keyphrases. Go for phrases that will create some traffic.<\/p>\n<p>This page was designed to help Directory One, Inc. rank under search engine optimization. The content of the page is very important. Break your products and services down under catergories and sections. Don&#8217;t forget to mention the geographical areas you cover.<\/p>\n<p>If, for instance,\u00a0you want to rank under Houston Search Engine Optimization, it must say this in a H1 Tag at the beginning of the page. It must also be the title meta tag of the page as well. It should also be the first 4 words in the description tag too. Moreover, you should use that phrase in<a href=\"https:\/\/www.directoryone.com\/articles\/search-engine-optimization-seo-terms.html\"> text links<\/a> on blogs and directory links.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Author: Philip O&#8217;Hara President &amp; CEO Directory One, Inc. A. Full Internet Protocol (IP) Addresses and\u00a0Hosting B. Keyword Rich Domain Names, for example (http:\/\/seolouisville.com\/) C. URL\u00a0Extensions (https:\/\/www.directoryone.com\/houston-responsive-mobile-friendly-web-design-company.html) D. Directory Structure The 4 areas above were covered in &#8220;Part 1&#8221; of Knowledge and Execution Needed In Search Engine Marketing. This week you&#8217;ll understand\u00a0the importance of knowing\u00a0how\u00a0one page will rank the best under one or two phrases, and that&#8217;s about all. Center your\u00a0text on the page around your keywords and keyphrases. Go for phrases that will create some traffic. This page was designed to help Directory One, Inc. rank under search engine optimization. The content of the page is very important. Break your products and services down under catergories and sections. Don&#8217;t forget to mention the geographical areas you cover. If, for instance,\u00a0you want to rank under Houston Search Engine Optimization, it must say this in a H1 Tag at the beginning of the page. It must also be the title meta tag of the page as well. It should also be the first 4 words in the description tag too. Moreover, you should use that phrase in text links on blogs and directory links.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-65","post","type-post","status-publish","format-standard","hentry","category-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Part 2&quot; Knowledge and Execution Needed In Search Engine Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.directoryone.com\/blog\/knowledge-and-execution-needed-in-search-engine-marketing-part-2.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Part 2&quot; Knowledge and Execution Needed In Search Engine Marketing\" \/>\n<meta property=\"og:description\" content=\"Author: Philip O&#8217;Hara President &amp; CEO Directory One, Inc. A. Full Internet Protocol (IP) Addresses and\u00a0Hosting B. Keyword Rich Domain Names, for example (http:\/\/seolouisville.com\/) C. URL\u00a0Extensions (https:\/\/www.directoryone.com\/houston-responsive-mobile-friendly-web-design-company.html) D. Directory Structure The 4 areas above were covered in &#8220;Part 1&#8221; of Knowledge and Execution Needed In Search Engine Marketing. This week you&#8217;ll understand\u00a0the importance of knowing\u00a0how\u00a0one page will rank the best under one or two phrases, and that&#8217;s about all. Center your\u00a0text on the page around your keywords and keyphrases. Go for phrases that will create some traffic. This page was designed to help Directory One, Inc. rank under search engine optimization. The content of the page is very important. Break your products and services down under catergories and sections. Don&#8217;t forget to mention the geographical areas you cover. 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