{"id":63,"date":"2007-07-06T10:36:51","date_gmt":"2007-07-06T14:36:51","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/internet-marketing\/knowledge-and-execution-are-needed-in-search-engine-marketing-part-1\/"},"modified":"2024-09-09T11:32:30","modified_gmt":"2024-09-09T16:32:30","slug":"knowledge-and-execution-are-needed-in-search-engine-marketing-part-1","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/knowledge-and-execution-are-needed-in-search-engine-marketing-part-1.html","title":{"rendered":"&#8220;Part 1&#8221; Knowledge and Execution Needed In Search Engine Marketing"},"content":{"rendered":"<p>Author: Philip O&#8217;Hara<br \/>\nQuality SEO Consultant<\/p>\n<p>Many people know how to make a website rank on the Internet, yet they only have a few selected pages in the index. Search Engine Optimization, is not rocket science but a series of executable events that make things happen. These events take place right at the very beginning of a website design project. What is the URL, the age of the URL, and the keyword specific URL&#8217;s?\u00a0\u00a0What is you domain name going to be? This is a very\u00a0important question. Will you URL contain keywords in the .com portion?\u00a0\u00a0Does the person building your website know how to name the pages of your website?<\/p>\n<p>For example,\u00a0does the URL string contain dashes or underscores?\u00a0\u00a0Does this really matter?\u00a0\u00a0No, but many people think so!\u00a0 Directory One uses dashes. The reason people think dashes work better is because the blog rewrites have dashes, and blogs rank well on Google. Does having a full IP address matter? No, but many people think so and Directory One, Inc. gives its&#8217; SEO customers full IP addresses. So, execute the small things, use dashes, use a full IP,\u00a0and have keyword specific URL strings.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Author: Philip O&#8217;Hara Quality SEO Consultant Many people know how to make a website rank on the Internet, yet they only have a few selected pages in the index. Search Engine Optimization, is not rocket science but a series of executable events that make things happen. These events take place right at the very beginning of a website design project. What is the URL, the age of the URL, and the keyword specific URL&#8217;s?\u00a0\u00a0What is you domain name going to be? This is a very\u00a0important question. Will you URL contain keywords in the .com portion?\u00a0\u00a0Does the person building your website know how to name the pages of your website? For example,\u00a0does the URL string contain dashes or underscores?\u00a0\u00a0Does this really matter?\u00a0\u00a0No, but many people think so!\u00a0 Directory One uses dashes. The reason people think dashes work better is because the blog rewrites have dashes, and blogs rank well on Google. Does having a full IP address matter? No, but many people think so and Directory One, Inc. gives its&#8217; SEO customers full IP addresses. So, execute the small things, use dashes, use a full IP,\u00a0and have keyword specific URL strings.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-63","post","type-post","status-publish","format-standard","hentry","category-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Part 1&quot; Knowledge and Execution Needed In Search Engine Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.directoryone.com\/blog\/knowledge-and-execution-are-needed-in-search-engine-marketing-part-1.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Part 1&quot; Knowledge and Execution Needed In Search Engine Marketing\" \/>\n<meta property=\"og:description\" content=\"Author: Philip O&#8217;Hara Quality SEO Consultant Many people know how to make a website rank on the Internet, yet they only have a few selected pages in the index. Search Engine Optimization, is not rocket science but a series of executable events that make things happen. These events take place right at the very beginning of a website design project. What is the URL, the age of the URL, and the keyword specific URL&#8217;s?\u00a0\u00a0What is you domain name going to be? This is a very\u00a0important question. Will you URL contain keywords in the .com portion?\u00a0\u00a0Does the person building your website know how to name the pages of your website? For example,\u00a0does the URL string contain dashes or underscores?\u00a0\u00a0Does this really matter?\u00a0\u00a0No, but many people think so!\u00a0 Directory One uses dashes. The reason people think dashes work better is because the blog rewrites have dashes, and blogs rank well on Google. Does having a full IP address matter? No, but many people think so and Directory One, Inc. gives its&#8217; SEO customers full IP addresses. So, execute the small things, use dashes, use a full IP,\u00a0and have keyword specific URL strings.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.directoryone.com\/blog\/knowledge-and-execution-are-needed-in-search-engine-marketing-part-1.html\" \/>\n<meta property=\"og:site_name\" content=\"Search Engine Marketing &amp; Optimization Blog\" \/>\n<meta property=\"article:published_time\" content=\"2007-07-06T14:36:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-09T16:32:30+00:00\" \/>\n<meta name=\"author\" content=\"Philip O&#039;Hara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philip O&#039;Hara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/knowledge-and-execution-are-needed-in-search-engine-marketing-part-1.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/knowledge-and-execution-are-needed-in-search-engine-marketing-part-1.html\"},\"author\":{\"name\":\"Philip O'Hara\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8\"},\"headline\":\"&#8220;Part 1&#8221; 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