Eric Brantner
\nSEO Content Writer<\/p>\n
For most of my copywriting posts, I usually give out tips on how to choose the right words to convert your visitors. While these words certainly serve as the heart and soul of your website, they aren\u2019t always enough.<\/p>\n
That\u2019s right\u2014words aren\u2019t everything.<\/p>\n
How you present your content is key.<\/p>\n
Understanding Your Visitors<\/strong><\/p>\n The truth is people don\u2019t read content the same online as they do on paper. There are many reasons behind this, but the most obvious is the computer monitor simply isn\u2019t conducive to reading long passages of text. For this reason, online readers tend to scan content rather than reading it word for word. They usually scan through the document in an F-shaped pattern.<\/p>\n What does this mean for your website?<\/p>\n It means you need to present your content in a way that helps readers get all of the necessary information by scanning. By making your page scannable, you\u2019ll be able to better capture their attention. This makes it more likely that you readers will take the action you desire.<\/p>\n Making Your Page Scanner-Friendly<\/strong><\/p>\n Since presentation is key to conversion, what can be done to make your content more scanner friendly?<\/p>\n Eric Brantner SEO Content Writer For most of my copywriting posts, I usually give out tips on how to choose the right words to convert your visitors. While these words certainly serve as the heart and soul of your website, they aren\u2019t always enough. That\u2019s right\u2014words aren\u2019t everything. How you present your content is key. Understanding Your Visitors The truth is people don\u2019t read content the same online as they do on paper. There are many reasons behind this, but the most obvious is the computer monitor simply isn\u2019t conducive to reading long passages of text. For this reason, online readers tend to scan content rather than reading it word for word. They usually scan through the document in an F-shaped pattern. What does this mean for your website? It means you need to present your content in a way that helps readers get all of the necessary information by scanning. By making your page scannable, you\u2019ll be able to better capture their attention. This makes it more likely that you readers will take the action you desire. Making Your Page Scanner-Friendly Since presentation is key to conversion, what can be done to make your content more scanner friendly? Subheads<\/p>\n","protected":false},"author":1,"featured_media":5039,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[123,122],"class_list":["post-596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-copywriting","tag-online-reading-patterns","tag-web-copywriting-tips"],"yoast_head":"\n\n