{"id":488,"date":"2008-09-16T14:26:03","date_gmt":"2008-09-16T18:26:03","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?p=488"},"modified":"2025-07-02T11:32:29","modified_gmt":"2025-07-02T16:32:29","slug":"cleaning-up-the-image-of-your-brand","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/cleaning-up-the-image-of-your-brand.html","title":{"rendered":"Cleaning up the Image of Your Brand"},"content":{"rendered":"

Eric Brantner
\nSEO Content Writer<\/p>\n

As many of you may know, Directory One is located in Houston. As you\u2019re well aware, Hurricane Ike recently dropped by for a visit. Since the whole city is in cleanup mode, I thought it\u2019d be a good time to discuss ways to cleanup the image of your brand.<\/p>\n

When did you last step back and take a look at your brand as a whole? Many times, we get so caught up in promoting our brand that we forget to think about the bigger picture. What exactly are we promoting? What do potential consumers see when they take a look at our brand?<\/p>\n

Here are a few tips for cleaning up your brand.<\/p>\n

\u2022 Update Your Content<\/strong>– I really hate the saying, but it\u2019s true\u2014Content is King. If you\u2019re cleaning up your brand\u2019s image, content might be the most important place to start. Is your website full of boring, static content from years ago? Give your content a facelift. Create new, relevant content that is consistent with the image you\u2019re trying to build. You\u2019ll be surprised at how effective quality copywriting is at restoring your image.<\/p>\n

\u2022 Build Unified Image-<\/strong> One thing many brands need to pay attention to is the visual aspects of their brand. It\u2019s simply not enough to have a cool design. You need to build a cohesive theme that runs throughout all of your marketing collateral. Everything from your website design <\/a>to the packaging of your products should present a unified image that sets you apart from other companies. Something that consumers can immediately identify with your brand.<\/p>\n

\u2022 Update Social Networks-<\/strong> Too many brands get in the habit of opening social networking accounts and then forgetting about them. Remember, these profiles are direct representations of your brand. If people see you disregard them, they could start to think your company is slacking off. Put a consistent effort into building a strong presence on these sites, and you brand will be better off because of it.<\/p>\n","protected":false},"excerpt":{"rendered":"

Eric Brantner SEO Content Writer As many of you may know, Directory One is located in Houston. As you\u2019re well aware, Hurricane Ike recently dropped by for a visit. Since the whole city is in cleanup mode, I thought it\u2019d be a good time to discuss ways to cleanup the image of your brand. When did you last step back and take a look at your brand as a whole? Many times, we get so caught up in promoting our brand that we forget to think about the bigger picture. What exactly are we promoting? What do potential consumers see when they take a look at our brand? Here are a few tips for cleaning up your brand. \u2022 Update Your Content– I really hate the saying, but it\u2019s true\u2014Content is King. If you\u2019re cleaning up your brand\u2019s image, content might be the most important place to start. Is your website full of boring, static content from years ago? Give your content a facelift. Create new, relevant content that is consistent with the image you\u2019re trying to build. You\u2019ll be surprised at how effective quality copywriting is at restoring your image. \u2022 Build Unified Image- One thing many brands need to pay<\/p>\n","protected":false},"author":1,"featured_media":5048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[112,113,539],"class_list":["post-488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-marketing","tag-brand-building-tips","tag-online-brand-building","tag-social-networking"],"yoast_head":"\nCleaning up the Image of Your Brand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.directoryone.com\/blog\/cleaning-up-the-image-of-your-brand.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cleaning up the Image of Your Brand\" \/>\n<meta property=\"og:description\" content=\"Eric Brantner SEO Content Writer As many of you may know, Directory One is located in Houston. As you\u2019re well aware, Hurricane Ike recently dropped by for a visit. Since the whole city is in cleanup mode, I thought it\u2019d be a good time to discuss ways to cleanup the image of your brand. When did you last step back and take a look at your brand as a whole? Many times, we get so caught up in promoting our brand that we forget to think about the bigger picture. What exactly are we promoting? What do potential consumers see when they take a look at our brand? Here are a few tips for cleaning up your brand. \u2022 Update Your Content– I really hate the saying, but it\u2019s true\u2014Content is King. If you\u2019re cleaning up your brand\u2019s image, content might be the most important place to start. Is your website full of boring, static content from years ago? Give your content a facelift. Create new, relevant content that is consistent with the image you\u2019re trying to build. 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