{"id":467,"date":"2008-09-10T13:29:46","date_gmt":"2008-09-10T17:29:46","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?p=467"},"modified":"2025-07-02T11:33:42","modified_gmt":"2025-07-02T16:33:42","slug":"is-consistency-part-of-your-internet-marketing-plan","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/is-consistency-part-of-your-internet-marketing-plan.html","title":{"rendered":"Is Consistency Part of Your Internet Marketing Plan?"},"content":{"rendered":"<p>Eric Brantner<\/p>\n<p><a title=\"content-development\" href=\"https:\/\/www.directoryone.com\/blog\/content-development.html\">SEO Content Writer<\/a><\/p>\n<p>Marketing your company on the Internet can be a complicated assignment. Potential customers come in contact with you through many different online avenues: social networks, articles directories, press releases, blogs, PPC ads, and your website.<\/p>\n<p>Consistency is one of the most overlooked facets of Internet marketing. Many companies are so focused on getting their name out as often as possible they forget about building a consistent brand image.<\/p>\n<p>Here are a few benefits of Internet marketing consistency.<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Creates Trust &#8211;<\/strong> Even though an ever increasing number of consumers are using the Internet for shopping, it\u2019s still difficult for companies to earn their customers trust through a computer screen. People tend to be a bit more cautious when dealing with a brand online\u2014especially one they\u2019ve never heard of. By having a consistent marketing platform, customers will begin to trust your company because consistency breeds legitimacy.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Establishes Relationships &#8211;<\/strong> Through consistency, you can also build relationships with potential customers. These users begin to learn your message, and over time, they identify with it. Consistent themes help visitors feel as if they\u2019re speaking with one person from your company. In a way, it\u2019s as if the two of you are having a conversation.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Builds Brands &#8211;<\/strong> Most importantly, consistency builds successful brands. If your online visitors are constantly exposed to the same themes and messages, they\u2019ll begin to associate those with your company. It\u2019s the same technique companies have used for years. Take Target for instance. All of Target\u2019s commercials employ the same type of backdrops and music. That way, you know it\u2019s a Target commercial within the first seconds of it hitting the air. Using consistency for your business can create the same type of brand recognition.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>So, we\u2019ve identified what consistency can do for your brand, but how do you create it?<\/p>\n<p>Follow these tips to build a strong, consistent brand.<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><strong>Copywriting-<\/strong> Consistent copywriting might be the most effective way to build a strong brand online. Nearly all of your Internet marketing efforts boil down to copywriting. Whether it\u2019s on your website, blog, social network, or articles, you need to create a consistent style throughout. As I mentioned earlier, consistent copywriting establishes relationships with potential customers. They\u2019ll feel comfortable knowing they\u2019re dealing with the same person at all times.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><strong>Design-<\/strong> By taking a consistent approach to your website layout and design, your visitors will feel more comfortable navigating throughout your website. Comfort is essential to converting visitors. If a website visitor isn\u2019t comfortable when they land on your site, they\u2019ll leave immediately for another page. Make them stick around by using a consistent web design.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<ol>\n<li><strong> Avatars-<\/strong> The benefits of social networking are limitless. One of these is you can build a strong brand through them. One way to do this is to use the same avatar throughout all the social networks- Twitter, LinkedIn, Facebook, Myspace, Digg, etc. This way, people will instantly associate the avatar with your brand. Switching it up between several avatars won\u2019t allow consumers to recognize you as easily.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Eric Brantner SEO Content Writer Marketing your company on the Internet can be a complicated assignment. Potential customers come in contact with you through many different online avenues: social networks, articles directories, press releases, blogs, PPC ads, and your website. Consistency is one of the most overlooked facets of Internet marketing. Many companies are so focused on getting their name out as often as possible they forget about building a consistent brand image. Here are a few benefits of Internet marketing consistency. Creates Trust &#8211; Even though an ever increasing number of consumers are using the Internet for shopping, it\u2019s still difficult for companies to earn their customers trust through a computer screen. People tend to be a bit more cautious when dealing with a brand online\u2014especially one they\u2019ve never heard of. By having a consistent marketing platform, customers will begin to trust your company because consistency breeds legitimacy. Establishes Relationships &#8211; Through consistency, you can also build relationships with potential customers. These users begin to learn your message, and over time, they identify with it. Consistent themes help visitors feel as if they\u2019re speaking with one person from your company. In a way, it\u2019s as if the two of<\/p>\n","protected":false},"author":1,"featured_media":5050,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[66,107,108],"class_list":["post-467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-marketing","tag-brand-building","tag-online-marketing","tag-seo-copywriting-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Consistency Part of Your Internet Marketing Plan?<\/title>\n<meta name=\"description\" content=\"Internet marketing consistency is often overlooked. Consumer brand expectations must be met whether at your location, media advertising, or online. A consistent brand reinforces trust &amp; authority if you follow these simple tips for internet marketing consistency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.directoryone.com\/blog\/is-consistency-part-of-your-internet-marketing-plan.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Consistency Part of Your Internet Marketing Plan?\" \/>\n<meta property=\"og:description\" content=\"Internet marketing consistency is often overlooked. Consumer brand expectations must be met whether at your location, media advertising, or online. 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