{"id":4574,"date":"2025-06-30T10:04:37","date_gmt":"2025-06-30T15:04:37","guid":{"rendered":"https:\/\/www.directoryone.com\/blog\/?p=4574"},"modified":"2025-06-30T10:10:55","modified_gmt":"2025-06-30T15:10:55","slug":"types-of-google-ads-campaigns-and-when-to-use-them","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/types-of-google-ads-campaigns-and-when-to-use-them.html","title":{"rendered":"Types of Google Ads Campaigns and When to Use Them"},"content":{"rendered":"\n<p>If you\u2019re looking to grow your business online, understanding the different types of Google Ads campaigns is essential. Whether you&#8217;re running an e-commerce store, a service-based business, or a local company, there&#8217;s a campaign type designed to fit your goals. For businesses looking for <a href=\"https:\/\/www.directoryone.com\/pay-per-click-campaign-management-in-houston.html\"><strong>Pay Per Click Management In Houston<\/strong><\/a>, choosing the right type of Google Ads campaign can make all the difference in ad performance, lead generation, and return on investment. Let\u2019s break down the major types of Google Ads campaigns and when to use each one.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Search Campaigns<\/strong><\/h3>\n\n\n\n<p><strong>What it is:<\/strong><strong><br \/><\/strong> Search campaigns are the most common type of Google Ads. These are the text-based ads that appear on Google\u2019s search results page when someone searches for a keyword related to your business.<\/p>\n\n\n\n<p><strong>Best for:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Local service providers<br \/><\/li><li>B2B companies<br \/><\/li><li>E-commerce businesses targeting high-intent buyers<br \/><\/li><li>Any business looking for direct leads or website traffic<br \/><\/li><\/ul>\n\n\n\n<p><strong>When to use it:<\/strong><strong><br \/><\/strong> Use search campaigns when your goal is to appear at the top of Google search results for specific keywords. It works great for capturing high-intent users who are already searching for what you offer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Display Campaigns<\/strong><\/h3>\n\n\n\n<p><strong>What it is:<\/strong><strong><br \/><\/strong> Display campaigns show visual banner ads across millions of websites, blogs, apps, and Gmail. These ads can include images, headlines, and calls-to-action to promote your brand.<\/p>\n\n\n\n<p><strong>Best for:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Brand awareness<br \/><\/li><li>Retargeting (reminding past visitors about your business)<br \/><\/li><li>Promoting visual products or services<br \/><\/li><\/ul>\n\n\n\n<p><strong>When to use it:<\/strong><strong><br \/><\/strong> Use <a href=\"https:\/\/www.directoryone.com\/blog\/what-is-google-ads-and-how-it-can-help-your-business.html\">Google ads<\/a> display campaigns when you want to build awareness or stay top-of-mind with potential customers. It\u2019s especially effective for businesses with a longer sales cycle or when you&#8217;re launching a new product or service.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Video Campaigns (YouTube Ads)<\/strong><\/h3>\n\n\n\n<p><strong>What it is:<\/strong><strong><br \/><\/strong> Video campaigns run ads on YouTube and across the Google Display Network. These can be short bumper ads, skippable in-stream ads, or non-skippable ads.<\/p>\n\n\n\n<p><strong>Best for:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Increasing brand visibility<br \/><\/li><li>Product demonstrations<br \/><\/li><li>Storytelling and emotional branding<br \/><\/li><\/ul>\n\n\n\n<p><strong>When to use it:<\/strong><strong><br \/><\/strong> Use video campaigns when you want to visually engage your audience. It\u2019s perfect for building brand trust, demonstrating how your product works, or introducing your business to new audiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Shopping Campaigns<\/strong><\/h3>\n\n\n\n<p><strong>What it is:<\/strong><strong><br \/><\/strong> Shopping campaigns show product ads with images, prices, and your store name in Google search results and the Shopping tab.<\/p>\n\n\n\n<p><strong>Best for:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Online retailers and e-commerce stores<br \/><\/li><li>Businesses with multiple products for sale<br \/><\/li><li>Product-based Google searches<br \/><\/li><\/ul>\n\n\n\n<p><strong>When to use it:<\/strong><strong><br \/><\/strong> Use shopping campaigns if you run an e-commerce site and want to drive product sales directly from Google. These ads perform well for users ready to purchase.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Performance Max Campaigns<\/strong><\/h3>\n\n\n\n<p><strong>What it is:<\/strong><strong><br \/><\/strong> Performance Max is a goal-based campaign that uses machine learning to show your ads across all Google properties including Search, Display, YouTube, Gmail, and Maps from one single campaign.<\/p>\n\n\n\n<p><strong>Best for:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Businesses that want to maximize reach<br \/><\/li><li>Advertisers with conversion tracking set up<br \/><\/li><li>Brands with strong creative assets (images, videos, text)<br \/><\/li><\/ul>\n\n\n\n<p><strong>When to use it:<\/strong><strong><br \/><\/strong> Use Performance Max when you want to automate your ad placements and reach customers across multiple channels. It\u2019s ideal for businesses with clear goals like online sales, lead generation, or store visits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. App Campaigns<\/strong><\/h3>\n\n\n\n<p><strong>What it is:<\/strong><strong><br \/><\/strong> App campaigns are designed to promote mobile apps across Google\u2019s platforms. They help you drive app installs, in-app actions, and engagement.<\/p>\n\n\n\n<p><strong>Best for:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Mobile app developers<br \/><\/li><li>SaaS companies with apps<br \/><\/li><li>E-commerce brands with shopping apps<br \/><\/li><\/ul>\n\n\n\n<p><strong>When to use it:<\/strong><strong><br \/><\/strong> Use app campaigns if your primary goal is to increase app installs or drive in-app activity. Google automatically optimizes ad placements and targeting to help you get the best results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Local Campaigns<\/strong><\/h3>\n\n\n\n<p><strong>What it is:<\/strong><strong><br \/><\/strong> Local campaigns are created to drive foot traffic to physical locations. They use Google Maps, Search, Display, and YouTube to promote your business location.<\/p>\n\n\n\n<p><strong>Best for:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Restaurants, salons, gyms, and stores<br \/><\/li><li>Local service providers<br \/><\/li><li>Businesses with multiple locations<br \/><\/li><\/ul>\n\n\n\n<p><strong>When to use it:<\/strong><strong><br \/><\/strong> Use local campaigns when you want to bring more people into your store or physical location. It\u2019s especially effective for promotions or events.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h3>\n\n\n\n<p>Understanding the types of Google Ads campaigns is key to getting better results and spending your budget wisely. Each campaign type has its own strengths, and choosing the right one depends on your business goals, target audience, and ad creative. If you\u2019re new to advertising or want to improve results, working with a professional team that offers <strong>Pay Per Click Management In Houston<\/strong> can help you get the most out of your ad spend and reach your ideal customers.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.directoryone.com\/\"><strong>Directory One<\/strong><\/a> is a Houston-based digital marketing agency with over two decades of experience helping businesses succeed online. From Google Ads management to SEO, web design, and content strategy, our team delivers data-driven solutions to grow your visibility and revenue.<\/p>\n\n\n\n<p>Want to learn more? Check out <a href=\"https:\/\/support.google.com\/google-ads\/answer\/2567043?hl=en\">Google Ads\u2019 official guide<\/a> to explore campaign features in-depth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re looking to grow your business online, understanding the different types of Google Ads campaigns is essential. Whether you&#8217;re running an e-commerce store, a service-based business, or a local company, there&#8217;s a campaign type designed to fit your goals. For businesses looking for Pay Per Click Management In Houston, choosing the right type of Google Ads campaign can make all the difference in ad performance, lead generation, and return on investment. Let\u2019s break down the major types of Google Ads campaigns and when to use each one. 1. Search Campaigns What it is: Search campaigns are the most common type of Google Ads. These are the text-based ads that appear on Google\u2019s search results page when someone searches for a keyword related to your business. Best for: Local service providers B2B companies E-commerce businesses targeting high-intent buyers Any business looking for direct leads or website traffic When to use it: Use search campaigns when your goal is to appear at the top of Google search results for specific keywords. It works great for capturing high-intent users who are already searching for what you offer. 2. Display Campaigns What it is: Display campaigns show visual banner ads across millions of<\/p>\n","protected":false},"author":2,"featured_media":4576,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[1293,1292,1294,1291],"class_list":["post-4574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-management","tag-best-google-ads-campaign-for-services","tag-google-ads-campaign-strategy","tag-pay-per-click-management-in-houston","tag-types-of-google-ads-campaigns"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Types of Google Ads Campaigns &amp; When to Use Each<\/title>\n<meta name=\"description\" content=\"Discover the main types of Google Ads campaigns and when to use them. Expert Pay Per Click Management in Houston to boost your business visibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.directoryone.com\/blog\/types-of-google-ads-campaigns-and-when-to-use-them.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Types of Google Ads Campaigns &amp; When to Use Each\" \/>\n<meta property=\"og:description\" content=\"Discover the main types of Google Ads campaigns and when to use them. Expert Pay Per Click Management in Houston to boost your business visibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.directoryone.com\/blog\/types-of-google-ads-campaigns-and-when-to-use-them.html\" \/>\n<meta property=\"og:site_name\" content=\"Search Engine Marketing &amp; Optimization Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-30T15:04:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T15:10:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/advertise-communication-digital-marketing-business-concept-1-1-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"699\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Philip O&#039;Hara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philip O&#039;Hara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/types-of-google-ads-campaigns-and-when-to-use-them.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/types-of-google-ads-campaigns-and-when-to-use-them.html\"},\"author\":{\"name\":\"Philip O'Hara\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8\"},\"headline\":\"Types of Google Ads Campaigns and When to Use Them\",\"datePublished\":\"2025-06-30T15:04:37+00:00\",\"dateModified\":\"2025-06-30T15:10:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/types-of-google-ads-campaigns-and-when-to-use-them.html\"},\"wordCount\":811,\"image\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/types-of-google-ads-campaigns-and-when-to-use-them.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/advertise-communication-digital-marketing-business-concept-1-1-1-1.jpg\",\"keywords\":[\"Best Google Ads campaign for services\",\"Google Ads Campaign Strategy\",\"Pay Per Click Management In Houston\",\"Types of Google Ads Campaigns\"],\"articleSection\":[\"Pay Per Click Marketing | PPC Management\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/types-of-google-ads-campaigns-and-when-to-use-them.html\",\"url\":\"https:\/\/www.directoryone.com\/blog\/types-of-google-ads-campaigns-and-when-to-use-them.html\",\"name\":\"Types of Google Ads Campaigns & When to Use Each\",\"isPartOf\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/types-of-google-ads-campaigns-and-when-to-use-them.html#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/types-of-google-ads-campaigns-and-when-to-use-them.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/advertise-communication-digital-marketing-business-concept-1-1-1-1.jpg\",\"datePublished\":\"2025-06-30T15:04:37+00:00\",\"dateModified\":\"2025-06-30T15:10:55+00:00\",\"author\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8\"},\"description\":\"Discover the main types of Google Ads campaigns and when to use them. Expert Pay Per Click Management in Houston to boost your business visibility.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/types-of-google-ads-campaigns-and-when-to-use-them.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.directoryone.com\/blog\/types-of-google-ads-campaigns-and-when-to-use-them.html\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/types-of-google-ads-campaigns-and-when-to-use-them.html#primaryimage\",\"url\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/advertise-communication-digital-marketing-business-concept-1-1-1-1.jpg\",\"contentUrl\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/advertise-communication-digital-marketing-business-concept-1-1-1-1.jpg\",\"width\":1200,\"height\":699},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/types-of-google-ads-campaigns-and-when-to-use-them.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.directoryone.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Types of Google Ads Campaigns and When to Use Them\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/#website\",\"url\":\"https:\/\/www.directoryone.com\/blog\/\",\"name\":\"Search Engine Marketing &amp; Optimization Blog\",\"description\":\"Directory One\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.directoryone.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8\",\"name\":\"Philip O'Hara\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/f50ee825a5ca27a3414764c22cebf5cf053ea9e8fed32b88969d19e919bfbb54?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f50ee825a5ca27a3414764c22cebf5cf053ea9e8fed32b88969d19e919bfbb54?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f50ee825a5ca27a3414764c22cebf5cf053ea9e8fed32b88969d19e919bfbb54?s=96&d=mm&r=g\",\"caption\":\"Philip O'Hara\"},\"sameAs\":[\"http:\/\/www.directoryone.com\/\"],\"url\":\"https:\/\/www.directoryone.com\/blog\/author\/philip\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Types of Google Ads Campaigns & When to Use Each","description":"Discover the main types of Google Ads campaigns and when to use them. Expert Pay Per Click Management in Houston to boost your business visibility.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.directoryone.com\/blog\/types-of-google-ads-campaigns-and-when-to-use-them.html","og_locale":"en_US","og_type":"article","og_title":"Types of Google Ads Campaigns & When to Use Each","og_description":"Discover the main types of Google Ads campaigns and when to use them. Expert Pay Per Click Management in Houston to boost your business visibility.","og_url":"https:\/\/www.directoryone.com\/blog\/types-of-google-ads-campaigns-and-when-to-use-them.html","og_site_name":"Search Engine Marketing &amp; Optimization Blog","article_published_time":"2025-06-30T15:04:37+00:00","article_modified_time":"2025-06-30T15:10:55+00:00","og_image":[{"width":1200,"height":699,"url":"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/advertise-communication-digital-marketing-business-concept-1-1-1-1.jpg","type":"image\/jpeg"}],"author":"Philip O'Hara","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Philip O'Hara","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.directoryone.com\/blog\/types-of-google-ads-campaigns-and-when-to-use-them.html#article","isPartOf":{"@id":"https:\/\/www.directoryone.com\/blog\/types-of-google-ads-campaigns-and-when-to-use-them.html"},"author":{"name":"Philip O'Hara","@id":"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8"},"headline":"Types of Google Ads Campaigns and When to Use Them","datePublished":"2025-06-30T15:04:37+00:00","dateModified":"2025-06-30T15:10:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.directoryone.com\/blog\/types-of-google-ads-campaigns-and-when-to-use-them.html"},"wordCount":811,"image":{"@id":"https:\/\/www.directoryone.com\/blog\/types-of-google-ads-campaigns-and-when-to-use-them.html#primaryimage"},"thumbnailUrl":"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/advertise-communication-digital-marketing-business-concept-1-1-1-1.jpg","keywords":["Best Google Ads campaign for services","Google Ads Campaign Strategy","Pay Per Click Management In Houston","Types of Google Ads Campaigns"],"articleSection":["Pay Per Click Marketing | PPC Management"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.directoryone.com\/blog\/types-of-google-ads-campaigns-and-when-to-use-them.html","url":"https:\/\/www.directoryone.com\/blog\/types-of-google-ads-campaigns-and-when-to-use-them.html","name":"Types of Google Ads Campaigns & When to Use Each","isPartOf":{"@id":"https:\/\/www.directoryone.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.directoryone.com\/blog\/types-of-google-ads-campaigns-and-when-to-use-them.html#primaryimage"},"image":{"@id":"https:\/\/www.directoryone.com\/blog\/types-of-google-ads-campaigns-and-when-to-use-them.html#primaryimage"},"thumbnailUrl":"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/advertise-communication-digital-marketing-business-concept-1-1-1-1.jpg","datePublished":"2025-06-30T15:04:37+00:00","dateModified":"2025-06-30T15:10:55+00:00","author":{"@id":"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8"},"description":"Discover the main types of Google Ads campaigns and when to use them. Expert Pay Per Click Management in Houston to boost your business visibility.","breadcrumb":{"@id":"https:\/\/www.directoryone.com\/blog\/types-of-google-ads-campaigns-and-when-to-use-them.html#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.directoryone.com\/blog\/types-of-google-ads-campaigns-and-when-to-use-them.html"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.directoryone.com\/blog\/types-of-google-ads-campaigns-and-when-to-use-them.html#primaryimage","url":"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/advertise-communication-digital-marketing-business-concept-1-1-1-1.jpg","contentUrl":"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/advertise-communication-digital-marketing-business-concept-1-1-1-1.jpg","width":1200,"height":699},{"@type":"BreadcrumbList","@id":"https:\/\/www.directoryone.com\/blog\/types-of-google-ads-campaigns-and-when-to-use-them.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.directoryone.com\/blog"},{"@type":"ListItem","position":2,"name":"Types of Google Ads Campaigns and When to Use Them"}]},{"@type":"WebSite","@id":"https:\/\/www.directoryone.com\/blog\/#website","url":"https:\/\/www.directoryone.com\/blog\/","name":"Search Engine Marketing &amp; Optimization Blog","description":"Directory One","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.directoryone.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8","name":"Philip O'Hara","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f50ee825a5ca27a3414764c22cebf5cf053ea9e8fed32b88969d19e919bfbb54?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f50ee825a5ca27a3414764c22cebf5cf053ea9e8fed32b88969d19e919bfbb54?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f50ee825a5ca27a3414764c22cebf5cf053ea9e8fed32b88969d19e919bfbb54?s=96&d=mm&r=g","caption":"Philip O'Hara"},"sameAs":["http:\/\/www.directoryone.com\/"],"url":"https:\/\/www.directoryone.com\/blog\/author\/philip"}]}},"_links":{"self":[{"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/posts\/4574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/comments?post=4574"}],"version-history":[{"count":1,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/posts\/4574\/revisions"}],"predecessor-version":[{"id":4575,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/posts\/4574\/revisions\/4575"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/media\/4576"}],"wp:attachment":[{"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/media?parent=4574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/categories?post=4574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/tags?post=4574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}