{"id":3302,"date":"2016-05-06T12:05:21","date_gmt":"2016-05-06T17:05:21","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?p=3302"},"modified":"2025-04-14T14:42:15","modified_gmt":"2025-04-14T19:42:15","slug":"content-marketing-what-is-it","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/content-marketing-what-is-it.html","title":{"rendered":"Content Marketing &#8212; What is it?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Content marketing is the way that valuable information is delivered to your customers. When you own a website, the <a href=\"https:\/\/www.directoryone.com\/articles\/the-importance-of-website-marketing-and-seo-today.html\">content marketing strategies<\/a> that you use compels your customers to take action. <\/span><span style=\"font-weight: 400;\">If you settle for mediocre content, readers will go elsewhere so take the extra time to ensure that your content marketing strategies will make your website stand out. <\/span><\/p>\n<h2><b>Five characteristics of great content marketing<\/b><\/h2>\n<ul>\n<li><b><\/b><b>Relevant information <\/b><span style=\"font-weight: 400;\">shows your customers that your company is up-to-date on marketing trends.<\/span><\/li>\n<li><b>Engaging articles<\/b><span style=\"font-weight: 400;\"> help your customers focus on what is important for your company.<\/span><\/li>\n<li><b>Compelling posts <\/b><a href=\"https:\/\/www.entrepreneur.com\/article\/274363\"><span style=\"font-weight: 400;\">connect with readers<\/span><\/a><span style=\"font-weight: 400;\">, which is now more important than ever.<\/span><\/li>\n<li><b>Telling a unique story<\/b><span style=\"font-weight: 400;\"> will get your company noticed.<\/span><\/li>\n<li><b>Sharing informative articles<\/b><span style=\"font-weight: 400;\"> will keep your customer coming back for more.<\/span><\/li>\n<\/ul>\n<h2><b>How content marketing will help your company<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The best kind of content marketing will lead to more services or products sold by your business. Whether you share information on your business blog, Facebook, LinkedIn, Pinterest, Google+, Twitter or some other social media network, using the best content marketing strategies will only help your company by growing your customer base. When you work with Directory One, you can be sure that <\/span><span style=\"font-weight: 400;\">your website will have strong articles, press releases and website content.<\/span><\/p>\n<h2><b>Free website evaluations<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For content marketing suggestions for your website, contact Directory One. We will also provide a free website consultation with our content marketing experts. For the latest updates, visit our <\/span><a href=\"http:\/\/www.directoryone.com\/\"><span style=\"font-weight: 400;\">website<\/span><\/a><span style=\"font-weight: 400;\"> and like our <\/span><a href=\"https:\/\/www.facebook.com\/smo.sem.seo\"><span style=\"font-weight: 400;\">Facebook page<\/span><\/a><span style=\"font-weight: 400;\">. For more information, you can always call us at 713-269-3094. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content marketing is the way that valuable information is delivered to your customers. When you own a website, the content marketing strategies that you use compels your customers to take action. If you settle for mediocre content, readers will go elsewhere so take the extra time to ensure that your content marketing strategies will make your website stand out. Five characteristics of great content marketing Relevant information shows your customers that your company is up-to-date on marketing trends. Engaging articles help your customers focus on what is important for your company. Compelling posts connect with readers, which is now more important than ever. Telling a unique story will get your company noticed. Sharing informative articles will keep your customer coming back for more. How content marketing will help your company The best kind of content marketing will lead to more services or products sold by your business. Whether you share information on your business blog, Facebook, LinkedIn, Pinterest, Google+, Twitter or some other social media network, using the best content marketing strategies will only help your company by growing your customer base. When you work with Directory One, you can be sure that your website will have strong articles, press<\/p>\n","protected":false},"author":1,"featured_media":3309,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[532,818,656,816,815,819,820,817],"class_list":["post-3302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-content-marketing","tag-content-marketing-experts-houston","tag-content-marketing-houston","tag-digital-content-strategy-houston","tag-houston-content-creation-services","tag-local-marketing-houston","tag-online-content-solutions-houston","tag-seo-content-writing-houston"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is Content Marketing and Why It Matters Today<\/title>\n<meta name=\"description\" content=\"Discover the power of content marketing and how Houston businesses can use it to drive traffic, engage audiences, and grow their online presence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.directoryone.com\/blog\/content-marketing-what-is-it.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Content Marketing and Why It Matters Today\" \/>\n<meta property=\"og:description\" content=\"Discover the power of content marketing and how Houston businesses can use it to drive traffic, engage audiences, and grow their online presence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.directoryone.com\/blog\/content-marketing-what-is-it.html\" \/>\n<meta property=\"og:site_name\" content=\"Search Engine Marketing &amp; 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